In the months and years to come, more and more tech-y gadgets and apps will be introduced to the real estate arena. You need to keep your eyes open for these changes and updates. In a highly competitive industry like real estate, your chances can be determined by how well equipped you are.

Busy business owners, executives and professionals sometimes have a hard time coping with their workload and get overwhelmed by all the tasks. There are times that they feel swamped and because of that feeling of helplessness, nothing gets done in the process. If this is the kind of feeling or atmosphere that you have, it might be time to hire an assistant or a virtual assistant to ease up on your busy schedule and for you to be more productive.

Now, finding the perfect assistant might seem easy at first glance seeing that there is an increase of virtual assistants in the web but it really is not as easy as you think. You will need to find one that fits your criteria and requirements and your budget as well.

Here are some helpful tips on how you can find the perfect VA for yourself or for your business:

1)    Figure out your budget and how many hours of work you need. It is very important to figure out how many hours of work done per week you need for a VA and how much you are prepared to pay. This ensures that you don’t go over budget and your VA can work on the amount you provide.

2)    Check what type of work you need done. You need to figure out what kind of work you need from the VA so that you can explain to your VA what tasks you want and therefore prevent wasting the VA’s time or yours for that matter.

3)    Gather as many candidates for VA as you can. Receive as many applications as you can and prepare a shortlist for your interview based on the VA’s qualifications and experience. Spend adequate time in recruitment for your VA since you want someone who can work with you well, so invest the time. Be sure that even if you have chosen the successful applicant that you also keep in mind 1 or 2 next to that applicant if in case the successful one does not work out well.

4)    Make sure that you and your VA agree on a trial period for work. Having a trial period ensures that you are really sure of the fit of the VA and your needs. Also this is sort of an adjustment period for the VA and you and will show or somehow predict the kind of work relationship you both will have.

5)    Agree on scope of work and specific terms of the VA’s contract. Agreeing on specific terms of employment and the scope of work will ensure that all needs are met and expectations are covered both on your side and the VA’s as well. This bodes well for everyone concerned and prevents miscommunication and disagreements for a better working relationship.

Sometimes finding the perfect VA is easy and sometimes it is not. The tips above are designed to be helpful in guiding you to meeting the VA that can satisfy your needs, if not exceed them. Sometimes also it could be a trial and error method. Different approaches work as well.

Is it simple, succinct, easy to understand, and memorable? Is it something people will be talking about for years to come? Does itproperly reflect your business, what you sell, and who you are? I could go on. Do you have answers for all of these questions?

A tagline isn’t an easy thing to come up with. The problem is how little time you have to grab a person’s attention. Taglines aren’t longand they aren’t a detailed look at the company. A tagline is often moreabout a feel than anything else. Nike’s tagline of Just Do It emphasizesaction and speed, both of which go along with sneakers.

Before even starting to brainstorm you should look at the audience you’re trying to appeal to. Obviously for Nike they focus on sports, onexercise, and on other action oriented activities. The taglinereferences not only the company and its products but also the audiencethey’re aiming for.

How well do you know your customers? Take the time to think about what it is they want out of a business like yours, and what kind offeeling they’re going for. Nike knows their audience wants action.Figure out what your customers want and how you can appeal to them.

Remember, feeling is what counts, and a tagline needs to be powerful if it’s going to work. The best taglines are five words or less, whichmeans you don’t have a lot of room to work with. Short phrases are a loteasier for people to remember, and the more concise you are the fasterthey’ll be able to understand what your company is all about.

What can you say about your company that people will latch on to and remember? What phrase just begs for people to give you their undividedattention? I’m not trying to say this is going to be even remotely easy,and only someone who intimately knows the company will be able toreally understand what feeling should go into a tagline.

How to use a tagline is just as important, too. Coming up with one may be the hardest part, but what good is it if no one sees it? Makesure when printing business cards that all of them have your tagline onit. Do you send out a lot of letters? Letterhead printing labels all ofthem. Pocket folders are another way of ensuring everything you send outconnects with your company’s tagline.

And, of course, don’t forget about printing posters to put up around your store. Everything you do should have an association with yourtagline if you’re going to get people to remember it.

Forming a perfect tagline can be one of the hardest things for any business to do. Just because they’re short, don’t let that fool you intothinking they’ll be easy to make. Writing one might be difficult, but itwill definitely pay off in the long run.

Hope this Helps,

OK, so I have been struggling with good formating for photo slide shows, mixed media, video to present my listings for sale in a variety of online applications, socail media and postings. I think this is a big thing for many Realtors right now.

I finally found a great little photo slide show editing tool, mixing in video is my next step, it also has GREEN SCREEN and mixed media applications. It is low cost and easy enough for 2nd graders to teach me all about it and show me how it is done. They made a cute sample slide show for me about fake homes for sale and even took one of my listing photos off my web site and used it in their sample.

Now, if I can figure out how to post on REOPRO .... and of course the best options are when I can post the slide shows, mixed meadia automatically in multiple great on line social media areas.

I go to classes, seminars, study online stuff for HOW TO. But the secound graders have really taught me something great!

In the era of the internet marketing and search engine marketing it has become really important that we adopt good strategies to promote our products, services or other offerings. Web has become a great medium to popularize whatever we want to reach the mindset of masses or selected target audiences. However, people pay more attention to visuals than the written text and hence video marketing has become more popular than the articles.

In the era of web2.0 it is more important to use the resources in a correct manner. Nobody would sit and watch your videos if they are plainly filled with the pushy statements and connotations that "You should buy my product, it's the best". You need to create videos that educate the audience, tell them what's great about your product in a convincing manner and if you manage to do that then certainly people would be awed by your creation and promote it further.

You can create videos in variety of ways and they can be simple video landing pages, webpage with streaming videos, downloadable files or customer reviews etc.

Visual communication is always more impacting and influential than the written. It is rightly said that a picture is worth a hundred words because it helps to communicate an idea in a more precise and correct way without need of excessive explanation or detail. On the other hand if the picture or visual is not intelligently crafted than it may fail to give the real explanation and thus the thoughts and ideas may be mis-communicated. So there is need to create videos for video marketing in a clear and correct manner.

The creativity and ability to innovate is the key in this field. You may go in for animated videos or real life videos. It can certainly be used as a powerful medium to attract interested buyers into your market base. As per the statistics more than 9 out of 10 people would want to watch videos rather than reading articles. And another survey reveals that video marketing has more than 60% of the customers than the other channels of communication in the internet marketing.

It is important that the videos which you create are made in good quality and correct format. There are a lot of social video sharing sites like Yahoo video and YouTube by Google group which can create a lot of hype about your videos. You just need to share and upload your videos on these sites, If your videos have good content and are affirmatively educative and interesting, people would be more than glad to share them with others. In this way there would be immense popularity of your video. The more number of people watch your video greater would be the sales of your product.

Viral video marketing is indeed a great way to proliferate the sensitivity and idea behind your product to larger to a wider audience.