Part 1 of a series
Let’s be honest, how many of us can say that when handed a Real Estate manual, we jump for joy at the thought of having to actually read it –much less understand and retain what we’ve read? “Fifty pages on how to properly complete a real estate BPO . . I’ll just wing it.” Chances are we either end up skimming over the literature while thinking of all the other things we could be doing or we “shelf it” it and scram to find it when a situation arises. If you want to increase the size your wallet, then you need to increase your attention span –and that’s just the ugly truth! So, without further a due, let’s move on to the promised resolve. I am confident I can hold your attention; after all, it is Pam’s Way!
“How can I get more BPOs?” Oh Boy, have I not been asked this question countless times! While I do have 25 years of Real Estate experience under my belt, my answer has remained the same from the get-go. Adhere to the companies guidelines -literally to the “Tee”. Yes, it’s really that simple. The guidelines are there for a reason; they spell out what each company wants and expects from you. “But Pam, why are they only assigning me rural BPOs? ‘The properties are so far apart that the fee barely covers my expenses.’ ” Well you see, the competition between agents for BPOs is pretty cutthroat. Those who adhere to the company’s standards and guidelines are, in essence, giving the companies what they want; in turn, those agents get what they want. As for the slackers . . well, they get what the “model agents” don’t want.
Mastering the Art of Taking Clear & Usable BPO Photos
It always amazes me when I stumble upon botched BPO photos. You would think that with today’s technology as well as with the growing popularity of social media, one would be capable of delivering “clear and usable” photos. Still, a fair amount of agents submit less than satisfactory photos. So, what deems a photo satisfactory? Well, let’s take a look.
So, you’re browsing through the MLS search results…trying to find those perfect comps, when you stumble across a listing whose photo features the picture taker’s driver’s side wing mirror. Would you pause and question the use of the photo or would you continue on without even noticing? If you were a reviewer of a BPO whose subject photo featured the picture taker’s rear view mirror, hood, dirty windshield etc . . Would you think, “Wow, this person has really gone above and beyond our expectations! They are definitely someone I should delegate more orders to!”? Feel free to use the following photos as a reference.
BPO Photos should NOT feature the following:
• Your limbs and/or extremities
• Any part of your vehicle
• Mirror Reflections
• Front yard BBQs
• A moonlit subject property
• Subject property in motion
• The mail service/carriers
• Family pictures
• Billy’s “not-so-secret” magazine collection
• Timmy’s nasty addiction
(You get the idea)
Remember, this is your profession; not Instagram, where you gain likes for uploading photos worthy of “#photobomb”. Get yourself together. If you want to receive more BPOs, then give the companies a reason to assign you more.
I know . . time is money. You may think 1 botched batch of photos out of 5 isn’t all that bad. After all, you managed to make it to all five properties in one day; you’ve even made it home in enough time to complete data entry and submit the orders before dinner! Either you’ll luck out and they’ll let the photos slide or they’ll make you collect new photos. Regardless of the outcome, submitting botched BPO photos will definitely cost you money in the long run -so take your time!
The agents who invest their time into providing quality service are the agents who receive the highest amount of BPOs; leaving those who compromise on quality in turn for getting the job done quickly, their leftovers. Apart from receiving a higher volume of BPOs, the model agents are also more likely to win the listings. I mean, come on, if you can’t take a picture properly (even after having been provided instructions), then one can only imagine what your completed transaction documents would look like.
So, I conclude the first part of my planned series with the following words of wisdom…
“Practice doesn’t make perfect. Practice makes permanent. Perfect practice makes perfect. So, every time you repeat an action, right or wrong, you will find it easier to repeat that same action, right or wrong. Develop a passion for obtaining your goals. If you do, you will never cease to grow.”
When one is truly passionate about something, it increases ones chance of success. Passion is what pushes one to give more than 100% of oneself, instead of simply putting forth the bare minimum.
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