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2nd graders teaching me new online photo and video skills for real estate easy to post to YouTube Twitter and more!

Posted by Jessica Klein RDCPro on July 11, 2010 at 9:19am

OK, so I have been struggling with good formating for photo slide shows, mixed media, video to present my listings for sale in a variety of online applications, socail media and postings. I think this is a big thing for many Realtors right now.

I finally found a great little photo slide show editing tool, mixing in video is my next step, it also has GREEN SCREEN and mixed media applications. It is low cost and easy enough for 2nd graders to teach me all about it and show me how it is done. They made a cute sample slide show for me about fake homes for sale and even took one of my listing photos off my web site and used it in their sample.

Now, if I can figure out how to post on REOPRO .... and of course the best options are when I can post the slide shows, mixed meadia automatically in multiple great on line social media areas.

I go to classes, seminars, study online stuff for HOW TO. But the secound graders have really taught me something great!

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Twitter: A Valuable Marketing Tool or Waste of Time?

Posted by Chris Treece on October 29, 2009 at 4:20am
I hear the debate all the time, and no I'm not talking about the Presidential debate - I'm referring to Twitter.Should we consider Twitter to be a marketing tool or is it just for people who have a lot of time on their hands and the need to jibber-jabber all day long?I will be honest, I was an early adopter of Twitter and then I walked away from it I couldn't see the value, recently my viewpoint has changed.Think of Twitter as a means to get instant public messages out to your audience, whether it is an audience of colleagues or potential customers.Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter has more than 1 million users and approximately 3 million messages are posted daily.How can we use Twitter as a marketing tool?Good question. Let me see if I can help.Twitter As A Learning ToolAs I mentioned over 3 million messages are posted everyday. Are you mentioned in any of them? What about your company? This might be a good time to find out. Twitter provides a search engine that allows you plug-in company names, brand names, topics and even personal names. How is your buzz level? Are there any negative comments out there? If I were you I'd use the search engine to check in a regular basis.Today I found out that BMW made a customer unhappy and he Twittered about it. I learned that Weather Underground has some really cool iPhone application and that the chocolate cake at Macaroni Grill is deadly.All that was posted today! So, whether you are a Twitter or not someone may just be twitting about you.Use Twitter as a Media OutletYou can use Twitter to post news or updates about your company or products. However, please don't do this before you become familiar with the format and etiquette of Twitter. The best way to do this is to post a link to the full content of the news or update. Think of what's valuable to your consumers and let them here about it first on Twitter. You'll be amazed how your following will grow.A Promotional PalaceIt's not uncommon for companies to post promotions, sales, or specials on Twitter. An example would be Dell, they do it well. It's important to remember that Twitter is about conversation and breaking news, so be sure if you are posting promotional information that you make it conversational and personal. If I want an ad, I'll turn on TV.Create Character in Your BrandTwitter is a fantastic tool in giving your brand a voice and a personality. Being successful in Twittering you will have to put forth your personality and a unique style. That's what makes the difference and can increase your Twitter following and make it a successful marketing tool for you.Customer Service and Chit ChatAs you begin to use Twitter you will notice that it's all about conversation. It's about talking to your prospects and consumers; interacting with them. If you are not going to do this don't use Twitter as a marketing tool, it simply won't work. Make friends, be a friend and reply. Show your followers that you want to engage and be involved with them - this provides optimal customer service and that you are in fact personable.
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Understanding the Role of Social Media in Marketing

Posted by Chris Treece on June 4, 2009 at 1:29pm
There are some that think “social media marketing” is just the latest buzz phrase in marketing, but the truth is it is a new venue that you can use to market and promote your products and services. Social media centers around interaction with colleagues, potential customers as well as current customers.I’ve found that when companies begin to dig into social media, they are not sure where to start. The information in this series will help you understand why social media marketing is important and how to begin to put it to work for you and your business.What the heck is social media and what role does it play in my marketing? This is probably a question I wouldn’t have received two years ago, but yet today it’s the most common question that enters my inbox.First off, let’s talk about what social media is. Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Twitter, Facebook, MySpace and YouTube.Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “brand” and helps you to spread your message in a relaxed and conversational way.The downfall to social media, if you could call it that is that it must be a part of your everyday life in order to keep the momentum and attention you need for it to be successful.If you think that social media is only for the small business owners that are trying out an experiment, I have to correct you.Success stories are abundant when it comes using social media from headhunters that find job applicants to new businesses that want to introduce a new product as well as already established Fortune 500 companies that want to strengthen their brand. The role of social media in your marketing is to use it as a communication tool that makes you accessible to those interested in your product and makes you visible to those that don’t know your product. Use it as a tool that creates a personality behind your brand and creates relationships that you otherwise may never gain. This creates not only repeat-buyers, but customer loyalty. Fact is social media is so diversified that it can be used in whatever way best suits the interest and the needs of your business.
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