Posted by Chris Treece on February 2, 2010 at 7:06am
It's important to understand and know what is best for you and your blog, when you start blogging and invest your valuable time writing for your blog, you want good return over the time you have invested. The way you will gain your profits is by getting more and more visitors to your blog. Now which is a better way to gain visitors social media or search engines like Google, Yahoo, Bing and other.Social media traffic - Positive side:• It can bring huge amount of traffic to a blog or website in a very little amount of time.• Your blog get exposure to new visitors, readers and advertisers.• It also gives you rise in your revenue sometimes.• A popular story on Digg, Stumbleupon or Reddit makes people link your story with their blog or bookmark in other social media websites like Delicious, Netscape and more, which helps in creating backlinks to your blog.Social media traffic - Negative side:• To bring traffic from social media you need a network of friends active in social media which demands lot of time investment, it completely depends on you if you want to invest your time to build a network in social media.• Social media traffic is not reliable because some day you might get peak in traffic and the other day you might get nothing also social media will only give you traffic until your post is popular and visible to mass audience.• Don't expect social media traffic to click on anything else on your page, majority of traffic will not even bother visiting any other web page of your blog which will lead to high bounce rate of your blog.• Eats up lot of bandwidth with almost nothing in return other than lot of page impressions and large spike in increased traffic.Organic Search engine traffic:• Search engine traffic provides targeted traffic to your blog, your visitors will look for more similar stuff on your blog if they like your posts and also will subscribe to your blog and more over spend time on it, all these factors will result in low bounce rate of your blog.• Gives you a moderate traffic but the traffic is steady and you will not face ups and downs in your traffic unlike social media traffic.• Search engine traffic pays you in long run.• Money makers: Search engine visitors are those visitors who come to your blog looking for something that they really want and if there is something you have which is useful to them then they would even won’t mind paying money to get it.Social media has evolved as a very powerful tool in recent times and the traffic from social media is very tempting to every one and to achieve that level of traffic people don't mind spending hours getting their story voted by others to make it popular.I can only say that both the channels have their own power and importance in blog promotion. I prefer search engine traffic over social media traffic but also I like sharing some unique and interesting stuff with my social media friends once in a while because it also keeps my blog visible in social media also.You can't just focus on either one of the channel's because you will be missing out on potential visitors from the other channel, so it's ideal to manage social media and search engines on regular basis and you can do this by optimizing your blog regularly for search engines and also chipping some posts for social media freaks to gain benefits from all the available resources available to generate traffic.
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There are some that think “social media marketing” is just the latest buzz phrase in marketing, but the truth is it is a new venue that you can use to market and promote your products and services. Social media centers around interaction with colleagues, potential customers as well as current customers.I’ve found that when companies begin to dig into social media, they are not sure where to start. The information in this series will help you understand why social media marketing is important and how to begin to put it to work for you and your business.What the heck is social media and what role does it play in my marketing? This is probably a question I wouldn’t have received two years ago, but yet today it’s the most common question that enters my inbox.First off, let’s talk about what social media is. Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Twitter, Facebook, MySpace and YouTube.Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “brand” and helps you to spread your message in a relaxed and conversational way.The downfall to social media, if you could call it that is that it must be a part of your everyday life in order to keep the momentum and attention you need for it to be successful.If you think that social media is only for the small business owners that are trying out an experiment, I have to correct you.Success stories are abundant when it comes using social media from headhunters that find job applicants to new businesses that want to introduce a new product as well as already established Fortune 500 companies that want to strengthen their brand. The role of social media in your marketing is to use it as a communication tool that makes you accessible to those interested in your product and makes you visible to those that don’t know your product. Use it as a tool that creates a personality behind your brand and creates relationships that you otherwise may never gain. This creates not only repeat-buyers, but customer loyalty. Fact is social media is so diversified that it can be used in whatever way best suits the interest and the needs of your business.
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