Most companies are looking for the best, inexpensive ways to advertise because they don't have millions, or even thousands, to spendon advertising. Make the most out of the ad dollars you do have, nomatter how limited you are. These cheap ways to advertise give you avariety of options to choose from when you're on an ad budget diet whilegiving you a good return on your advertising investment:
Create a Flier
Creating your own flyer to advertise your business is simple, inexpensive and it's a great way to generate buzz about your company. Ifyou really want to make your flyer an effective advertising tool, offerincentives or discounts to people who bring in your flyer. This alsogives you an informal way to track how many people are coming in justbecause they saw your flyer.
Advertise on Cable
Wait! Before your eyes skip over this section, thinking it's just for those who can afford a TV commercial, keep reading. You canadvertise on cable through crawls, full screen ads and above programlistings. These alternative advertising methods are very affordable.Crawls can cost under $10 a day.
Use Your Web Site to Advertise Your Business
Many business owners think they only need a Web site if they sell products online. No matter what type of company you have, you need a Website. Potential customers hit the Internet looking for companies intheir local area. If your competitor's online and you're not, guess whohas the advantage. Build a Web site that's beneficial to customers,though. You want to make a positive, lasting impression and having apoorly built Web site is a terrible way to advertise your company.
Post Your Commercial on YouTube
If you do have a TV commercial, get more shelf life out of it without having to pay for more air time. YouTube is an often-overlookedadvertising vehicle. It costs nothing to post your commercial on thesite and you can promote it on your own Web site so customers in yourarea can watch your commercial(s) online.
Cross-Promote Your Business Through Partnering
National companies partner every day because it's an excellent ad tool to reach new customers and cut the advertising costs at the sametime. But partnering isn't just for corporate giants. Going in withother businesses helps you save advertising money while increasing yourexposure to customers.
Produce a Newsletter
A newsletter helps you keep in touch with your current customers and tap into a market of potential customers. Your newsletter shouldn't beused to send ads to your customers, though. Use your newsletter toprovide your customers with valuable information that makes you thecompany they remember when they're ready to buy.
Podcast ads are easy for you to create on your own and podcast adtime is a very reasonable buy. If you can find a popular podcast that'srelated to the types of products and services your company sells,sponsoring that podcast may also be a good option for you to consider.
Don't let the advertising game intimidate you. There are somany opportunities out there for you to advertise your company thatdon't involve thousands of dollars. If you're willing to do a littlelegwork, you'll save money and find the best, inexpensive way toadvertise your company.
Hope this Helps
Brian Roth/Operations Manager
503-609-0894 24 Hour Emergency
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