Peanut Butter and Technology

Peanut Butter and Technology 

Late one night this week I was getting ready for bed, but my stomach was growling.  What could I eat that wasn't too 4359150354?profile=originalheavy and was quick and easy?  Peanut butter.  I know, anything right before bed could lead to dragons and one-eyed sloths dragging me off for a midnight snack in my dreams, but the growling stomach was going to keep me awake anyway so it was worth the risk.  A quick sandwich and I was off to bed.  No dragons or one-eyed sloths, but a thought did come to mind.  Do you ever outgrow peanut butter?  I know, what does this have to do with real estate, right? 

I posted the question, "Do you ever outgrow peanut butter?" on my Facebook page.  I was surprised at the large response I received from my FB friends.  It's unanimous.  Peanut butter is a staple, and it's here to stay.  Now, what does this have to do with real estate?  It made me think of how we do business today.  I'm a techno-geek so I love all the electronic ways we conduct business today.  I love all of the smartphones, ipads, zooms, electronic lockboxes, drip campaigns, auto-responders, electronic signatures, etc., etc., etc.  But, the reality is that real estate still needs a good dose of peanut butter. 

The peanut butter of real estate is getting to know your client.  It's putting their needs first and making sure they find the best house at the best price.  It's protecting their interest and seeing that they are not taken advantage of by a buyer or seller.  In our electronic environment, the personal touch is still the glue that creates the deal.  No matter how tech-savvy we become, clients need contact, understanding and an advocate.  That's the peanut butter of real estate, and it's here to stay.  Now, if I can just figure out what the jelly is I'll be set.

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