ethics (6)

Ethics in Practice

Ethics in real estate sales is so vitally important to the preservation of the real estate industry. It is essential that as Realtors, we preserve the practice of good ethics in our practice, especially when representing REO companies. We have our principles of practice. We should be steadfast in maintaining them in practice regardless of REO influences. When negotiating multiple bids, when cooperating in a transaction, we must remember we are real estate agents practicing within an industry historically built on ethics in practice. Regardless of REO influences, we must remain ethical in our practice. The integrity of the real estate industry depends on it. It only takes one to start a movement. As real estate agents in ethical practice, let's commit to the movement of ethical practice in REO transactions and keep the integrity of the real estate industry vital. Brass Lion Real Estate Investments, Deborah Miller, MBA, PhD, Broker
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A Bit of Everything.

MARKET REPORT

This fall promises to be very good for me in real estate. The media may indicate that things look bad, but since August, some of my oldest prospects (3 yrs+/-) have decided to get serious about purchasing their first home. Pricing in the Southern California area continues to struggle to climb and does so ever gradually. The bulk of my deals are related to short sales in some form and banks apparently still take an inordinate time to approve things. I can tell you that GMAC is fairly quick since I have a listing with them as the sr lien holder, but for my buyer interested in a US Bank...the listing agent told me it would be several months for an answer. Bank of America and Chase seem to promise more speed, about a month of wait time each or so I am told. We will see if I close a couple this month.

Adding to the fuel here is the continued bidding war that easily discourages my buyers. I really think we need more inventory on the market as there are several buyers that are presently renters that would love a chance to own.

Reopro's Direction

My Realtor association currently has a program funded by realtors for first buyers that will GRANT up to $7000 for a home provided that they a) can qualify for a loan and b) buy in the association service area, subject to available funds. Last year they paid $225,000 in assistance. There are other requirements as well but I think we could promote ourselves by giving back to the community. Make this plan universal. Secondly since REOpro is given a referral when we obtain business here, a great member benefit would be free Realty Pilot since it is required to receive work. I had to drop Realty Pilot due to no work but would bring it back if I received work from it. I have to sell this to the CFO in my family...my wife and she is very keen on money leaks. She hit the roof when I recently told her how much I spend on lead generation. I have also considered too making a future donation as I close deals this fall.

Code of ethics

And now for the cutting stuff!

I still notice that the REO agents in my area, particularly the market dominator or two still insist that they run the show but sometimes they falter. So here it goes

  • Be accurate with your listings: if there is a potential FHA issue, please tell me in the listing remarks. Don't tell me that my offer was rejected due to type of financing if it has foundation or other problems. You just wasted my and my clients time.
  • Please put your OWN phone number if you use a combo box to get the combo. Or use the Supra box which is better. Don't just put the office number because they go home at 5 and I show property at 6 pm.You might actually get an offer.
  • Stop asking for cross approvals! My loan officer says that everytime we do that it injures my buyer's score, because they pull credit again. If what Jesse says is right about our size, the banks will know that we are a force and they will not be able to dictate terms. Side item: This invites corruption as somehow the deals that are financed by the REO lender are the ones that get accepted.
  • Have you noticed your property has code violations? Saw a REO that had a city notice posted a few weeks earlier...was now fading on the front door. Cities want all of your REO's registered at city hall. They have to keep the neighborhood to standard. I know I would be personally inspecting my inventory at least once a week.
  • Please give me a number that I can contact YOU....not some vague email that answers all questions supposedly. Yes I do want to know how many offers you have as my client wants to have a chance at buying it. I may have to also advise you of wasp nests or bee hives that need rapid attention. Maybe I need to know a little about the house you are selling.
  • By the way I really do want to thank you for a pleasurable transaction when all is said and done. Actually had a listing agent/investor tell me that he could not wait to get into escrow withme again because I was easy to get in touch with....does anyone want to move to Pomona or Chino? I can make it happen for your client! Imagine what would happen to our profession if listing agents hugged buyer's agents? Ok , I will settle for Starbuck's!

Anyway good night everyone...hope to hear from you soon.

John Accornero in the Whittier/La Mirada area

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Where Do They Find These Agents?

I always wonder how I became lucky enough to get that first REO property over 10 years ago. Definitely a different market than what we have right now.

Now I watch agents send out stacks of resumes, do BPOs for less than $45 and they are getting the business. Sometimes I question whether or not the banks, asset managers and investors realize exactly what they've gotten?

I tend to think not, particularly when I have a new REO agent in my office stated the following: "I don't spend a lot of time on those BPOs, I just pull up comps in the neighborhood and use the 3 lowest recent sales -- I don't want to do the banks any favors." All I could do was look the agent in the face and say "Wow." All the while reminding myself about the code of ethics and how I would want to be treated if I were that agents client. Although our clients are large financial institutions that may not have a face, they deserve fair treatment, and not the "just give 'em the three lowest comps -- don't wanna do 'em any favors" treatment. I thought to myself, I've been in some of those lowest comps in the neighborhood you used for that last BPO, no wonder the last REO listing you had in my neighborhood was listed so low and an offer came in within hours of placing it in the MLS and guess who sold it too.

This upsets me not only as an agent, but as a customer of these financial institutions and a tax payer that has contributed, and will continue to contribute to the bailouts.

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Who Made Those Adjustments On My BPO?

I just received an email from a company that contacted me to complete a BPO on a property. Located on the river, in a rural area. Since it is rural, there are not a lot of comparables. I was worried it would be returned to me since there is a large variance in prices.

After closely reviewing what I thought was a BPO that I prepared, I noticed that "Quality Control" has made $75,000 adjustments on the form as well as a few others.

I was shocked. What is the point of me doing a BPO if their so-called Quality Control department is going to make adjustments? Obviously they know the market much better than I do.

This infuriates me -- I just wish I knew who the client is, because this is just wrong and they need to be made aware of what is going on. It helps give more power to those that think we as agents should not be doing BPOs in the first place. Maybe there should be more concern over what the BPO companies are doing to the reports once they receive them.

I don't know if anyone else has ever experienced this or not, and maybe I am overreacting....it just seems wrong to me though.

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After hearing President Obama’s State of the Union speech, I thought about what he said and how it applies to us in the Real Estate Profession.Personally I entered into Real Estate 9 years ago with the notion that I would genuinely help guide people to make some of the most important decisions they would make in their lives. In doing so I knew I would forever impact how and where they lived. I was careful not to show them properties beyond their means and coached them on how not to let their emotions dictate how much they would spend. I turned down unethical business proposals, never crossed the line or looked the other way and for that I am still able to sleep at night. Today I feel that it is my duty to help, because it is my passion and my calling, not because it produces an income.We, as REALTORS are licensed to serve. We work countless hours, often for free, but are rewarded at the end of the day when we have helped someone achieve their dreams or accomplish their goals.Now, more than ever, when our entire country is faced with record high numbers for unemployment and foreclosure is when we need to be professional and unwavering in our commitment to serve. We are trusted advisors, mentors and problem solvers that have always put the needs of our clients before our own.Please! Keep a positive outlook, don’t look for someone or something to blame. Get to work and make a difference in your community. Help your peers. If you have been successful, “pay it forward”! If you are suffering, ask for help.We are strong!We are resilient!We are REALTORS!
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I have an REO Listing, Now What?

Having done a number of REO listings over the years, it is still a relatively new field for many of us. I am not an expert, I learn something new every day. Please keep in mind this is meant to be humorous!1 - Got an email today from my asset manager letting me know that I was selected to market and list their property. First though I have 24 hours to obtain an occupancy verification, gain interior access to get pictures, find out the HOA company information and any past due amounts, gain access to all the county records to do a quick search to see if any liens on the property, do a BPO on following that particular companies requirements, find out if there are any utilities on or other pertinent information that I need to pass on to my client. Oh, I best find out what the fees are for getting it switched over into my name along with the deposit required so I can make sure I have enough in my bank account to accept this listing and service it properly for by having all the utilities in my name and which I pay for (of course I get reimbursed as long as I turn in my bills and proof of payment in a timely manner and agree to wait for the payment - most of the companies I have chosen to work with pay very promptly - those that don't go on to find out agents).2 - Whew, got that all done, wait a minute, what are all these other tasks now? They weren't there a minute ago?? Oh, now I have to do a personal property evaluation form and they want pictures of each item (good thing I thought ahead and took pictures while I was doing the interior BPO pictures.) And what's this? Because I marked that the property was occupied, I have to now offer Cash For Keys? What are all these forms? I have another 24 hours to get this done? No problem, I will go back to the house, knock on the door and since I know the family is out I will leave the letter and my card in a envelope taped to their front door (don't forget the picture of that) and if they do answer, I will explain what I am offering and give them the number to the Loss Mitigation department if I have received that. I will set up a time within 2 weeks to a month to allow the occupant to find a new place to live and then I will meet him and get the keys if the property is left in clean condition.3 - Now that the home is vacant (trashed out if it was not an occupied property when I took it over), rekeyed the lock, made sure I had the right combination for the private contractor lock box and have placed a proper MLS lock box on the property, now I can notify my Asset Manager we are ready to rock and roll. Oops, I haven't gotten the listing agreement with the amount they are allowing me to market it at, so I have to remove the sign from the yard cause I can only put it up when I have a signed listing agreement. BUT I can keep the sign in the yard that says the home is in the process of pre-marketing and in case of emergency to contact me at a specific number. I don't accept any offers at this time, but I do keep a running tally of the names that call so that I can call them after I have gotten the listing in the MLS.• Are you wondering why I placed the MLS lock box on the house if there is a private lockbox? Well, I am blessed to have an association whose lockboxes keep track of who entered the property so I don't have to keep a running log of whose has called in to get the lock box code, my log is printed out weekly and placed in the file so when I do my monthly marketing report on that property I can give my AM the correct number of showings and in the meantime I've been able to call back for feedback to since the buyer's agents sometimes forget to call and give that. It's a team effort and I don't mind as I would expect it if I forgot to call and give feed back.4 - Well, now we have the listing agreement all taken care of and I am ready to MARKET AND SELL! First, I am going to go back to the property, make sure all the utilities are on, light bulbs are not burnt out, place a fragrance pot in a couple of rooms, set the air conditioning at about 80 in Summer at 65 in Winter so that when the home is shown, clients are not uncomfortable, I want them to think they are truly home so it will sell better. I am also going to place brochures on the counter, information about special financing and contacts for them to be able to call to see if they can help with the loan. I also leave my agency disclosure brochure, my cards, and if there is an HOA then I try to leave copies of at least the rules and regulations and contact information in case the client and other agent want to gather more information. I also want to make sure the yard looks good and if not I get the landscaper to mow it,5 - OK, the house is set up. I can go back to the office, or home since it is probably about 8 PM and put in MLS and call the people that have been calling about it since the in case of emergency sign went up.6 – Been a month, had 5 offers and they've all been turned down. When will people realize that the pricing is normally set within a realistic range and these 40% and 50% offers are not going to cut it, but I present all offers! I got a task from my asset manager that my Monthly Marketing Report (similar to a BPO) is due in 2 days. Oh I forgot to take pictures yesterday when I was over for my weekly checkup on the property, now I have to go get updated pictures and get them sent in with the new solds and listings that have happened in the last 30 days. Maybe they will lower the price, maybe they won't. My job is to get them the best price possible for the property, not price it at a give away amount! It takes a little maneuvering sometimes to get that right price. But they have lowered the price a little now, and so I go in and redo the MLS, redo the brochures, upload the new MLS to my asset manager, replenish the brochures at the property and call the people that have shown it to alert them to price drop.7 - Just got word after month two and another MMR (Monthly Marketing Report) that the price is down again. Wow, my phone is ringing off the hook from that ad I put in the paper. This price is really a great price and seems to be attracting a lot of attention. Listen to my efax tell me I have three faxes waiting, TERRIFIC, multiple offers on this property. But 2 of the agents didn't call to let me know they were submitting offers.8 - I start filling out the forms for the new offers, oh no, those two agents that didn't call me and just faxed over the offers did not include their contact information, no letter of preapproval on one, no proof of funds on the other, and I have no way to easily find their phone numbers. So I put everything off to the side, go into my MLS system to the agent roster and hope that the name that is scribbled on the last page where they signed it is legible and now I start calling the numbers to verify their contact information. I hope that since it is after hours, they have updated their cell number in the agent roster so I can contact them tonight and get this submitted. Great, it's 11 PM and I've got all these offers submitted in the system and I am closing up shop!9 - 1 PM the next day, I get an email from my AM, notify all parties involved we are in a multiple offer situation and to submit their highest and best offers by 5 PM the next day. Back on the phone, contact all agents and make the notifications and wait for the new paperwork. In the meantime made a notation in the MLS so that other agents will know what is going on and that they have to submit their highest and best by 5 PM the next day.10 - New offers are in - 1 at the same price and two updated ones and look there, three more new ones. And who said there were no multiple offers anymore. Way to go to all you agents out there with buyers!! Ok, all offers are submitted again, now I am off to bed and hey it's only 11:30 PM.11 - Start the next day off, excited cause I know that one of those offers is going to be accepted. Wow, locked up the office tonight and no emails, calls or information from my Asset Manager.12 - Day two - still no word13 - Day Three - I've gotten calls from agents wanting to know if I have heard anything yet. No, nothing yet,14 - Day Four - Yeah, an email! Offers 1,2,3,5 and 6 are rejected. Offer 4 is accepted with the counter proposal paperwork and all addendum's attached. I notify all the rejected agents that their offers have been rejected, I call agent with offer 4 and let them know that I am forwarding the paperwork for review and signatures and I have 24 hours to get it back to my asset manager. Mind you, offer was an all cash offer, but had a couple of contingencies on it and offer 4 was the same price, all cash but no contingencies. The bank accepted the easiest one with a quicker close date as the only counter proposal. Mind you offer 2 was higher than all of them, but was a conventional loan with 10% down.15 - Day Five = Got a call back from the agent with offer 4, his buyer has decided that he is not willing to meet the contingency with the new closing date and has chosen not to sign anything. He had given his highest and best offer! Back to the drawing board. To cut a long story short, we were able to get Offer 5 resurrected and put on the agenda to close. Got everything to lawyers, agents, etc. set up closing date in 2 weeks. I am all smiles!!16 - Day before closing, I get a call from the sellers attorney that the deed had not been recorded yet and we are not able to get the closing done in time because the deed is still in transit and it will be a few more days. Ok, no problem!! I call the buyer's agent and alert them and suggest we get an extension signed for 10 - 15 days or earlier, make sure the buyer's attorney has been notified and wait this out.17 - My asset manager calls me, they never call me they only email me this is scary, and ask if I can help the process along by going to the courthouse and seeing if there is anything I can do to walk the deed through for signatures. Ok, sure I will be happy to. I've learned, don't upset the people at the Recorder's office and don't upset the people at the Master In Equity office. I do my due diligence, find that the deed is actually at the recorder's office, they are recording it as I stand there, I go back to the office, call my asset manager and I am a hero!!16 - Ok, closing is just a couple of days late, but that's ok. Now I have to get all the lock boxes off the property, remove all the information from inside, pick up my sign and call and have all the utilities removed out of my name. I then have to get the utilities to send me an expedited bill as I only have 10 days after closing to get ALL bills submitted for payment.17 - Closing is done!!! Check is in my hand!!! Whew, that was good!18 - 30 days have gone by, I still haven't received my check for my utility payments, collection call made.19 - Oh look, three new listings just came across the email - and I wanted to be an REO agent WHY???The above is purely HUMOROUS only! I love what I do and it is an exciting business. I meet great people and have wonderful experiences to share. Please though, if you are thinking of becoming an REO agent, do your due diligence and research. Understand that your asset manager and banks have guidelines they must follow and you have guidelines you must follow. It is your responsibility that you are legal and ethical in everything that you do. If you are a member of a local, state and National Association of REALTORS you have a Code of Ethics that you must follow and you need to make sure that you keep yourself AND your asset manager out of trouble. Your biggest job outside of marketing and selling that property is to make your asset manager's job easier so they can get the other 200 files on their desk completed a little faster, and they will remember you and the extra efforts you did to help get the property sold AND closed.Remember, when the closing is done, send your thank you cards to everyone and include that Asset Manager also. They may have missed their bonus because of the delayed closing and they may need a little smile to cheer them up to help remember you on the next go round of properties in your area.Under Promise, over supply and as always - Have A Better Than Great Day!!
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