First off, let me start by saying this is going to be a long blog because, it’s a topic I am sure is going to cause many feathers to ruffle but, I think this question should be asked because, I strongly believe we are in the beginning of a technological revolution that will dramatically and catastrophically change the face of the real estate industry and more importantly, the human face of the industry….specifically Realtors.

Let’s start with what we all know about licensed agents and for that matter, Realtors. Getting into Realestate and becoming a licensed agent isn’t that hard. In fact, the requirements to be a licensed agent are different from State to State but, for the most part, our industry and lobbying group NAR (National Association of Realtors) has done a good job at ensuring licensing requirements aren’t as stringent as other professions. The reason behind this is because, like any “unionisque” type of organization…which NAR is, they only make money on dues paid by their members so, what is their number one goal….to grow membership of course. You can’t grow membership if you limit the number of potential members by strict or hard to obtain licensing requirements. That is why becoming a Realtor is much less difficult that say, becoming a barber or stylist.

Secondly, turnover is high, very high. I believe I saw a statistic back in 2008….maybe 2007 that said during the height of the real estate bubble, before the collapse, over 90% of licensed agents dropped out of the industry after 6 months because, they weren’t able to make a living. I also seem to remember a NAR statistic a couple years ago that said the average salary for a Realtor was $28,000.00 a year…..that just a little better than minimum wage which in my state makes you between $22,000 - $24,000.00 a year. Let’s not forget that NAR isn’t the only expense agents have. For most of us, we pay for our own website, we pay for our business cards, signs, riders, office fees, splits, car note, gas, and marketing…etc…. so, even though you may be making $28,000.00 a year, I seriously doubt that’s all net profit to the bottom line. When I look back at my real estate career, my first year…I was not profitable and I didn’t net anything near $22,000.00. So, just on the economics alone, being a licensed agent is expensive and the pay sucks!

Finally, competition is fierce and new agents suffer the worse in most market places. We all know buying or selling a home is the largest financial investment most people make and as such, no one in their “right” mind wants to use a agent that just got their license 6 months ago and has never listed a home and only worked with two buyers. If you are an honest agent and have this kind of conversation with a potential seller, I am sure you will be shown the door. Ok…sure, most seller’s don’t interview more than 1 agent anyways….we have all see the statistics from NAR that tells us something like 80% of homeowners simply pick an agent they already know or are recommended to them but, that doesn’t make competition any less fierce. You see, that means you as an agent have got to be spending a crap load of money on marketing yourself and networking….which most new agent don’t have that kind of money and aren’t seeing that kind of money come in the door. So, to survive the fierce competition you better be able to afford it.

I say all that to give you a bit of a back story because the meat of this article is coming up. You see, I read a very interesting article on Bill Gates where he was explaining that world governments and business are not prepared for what advancements in technology will do to the job market in the next 10 years. He warned that many jobs will become automated through employer cost reductions using technological advancements in software automation……or robots. Now…for some of you, this may sound all, techy mumbo jumbo but, just think how your home has changed just in the past 5 years. We are seeing home automation take off like nothing any of us have ever experienced before. For goodness sake, we have Google announcing that they expect their driverless cars to be on the roads in 5-7 years from now. We have homes that communicate with your phones and allow you to turn off lights, lock doors set security systems, turn of faucets….etc…. Take this same automation technology….and more importantly mentality and start applying this to real estate.

Yes, I said it, I said take software automation and start applying it to real estate, what do you see is the future of the Realtor? As a Realtor, it really sends a cold shiver up my spine. For many of us, we are already seeing automation in our markets and think of it as a easier way to do business. For example, many of us use appointment centers to schedule our appointments for us. Some appointment centers like the one I use allows my sellers and my buyers to be completely on self help. That’s right, my sellers can log on to their account, set the parameters of their availability and buyer’s agents can log on and schedule showings without ever having to pick up the phone, speak to me, or speak to anyone for that matter. In other words, the buyer’s agent and sellers completely handle their own showing schedule without any involvement from me…….other than simply setting up the account.

We also have wonderful automated lock boxes with phone widgets. Once a buyer’s agent has a showing scheduled, they don’t need me to open the box. They just show up, open their phone widget, type in their code and boom, the box opens and reveals the key. My point is, you don’t need me to schedule the showing or to give entry anymore and we all seem to be ok with this technology because, it makes our life easier.

Now, let’s all jump on board the imagination train and see a future where sellers can go online, find a cloud based real estate brokerage where all paperwork is signed digitally on-line, they upload their own photos, provide their own measurements and can place their own lock box on their door, set up their own schedule center and get all the marketing and advertising such as, MLS, MLS Syndication, National Syndication, Local Marketing, Craigs List Marketing, etc….. for the low 6 month price of only $499.99. No commissions to pay, no silly Realtor to deal with and all of the purchase and sale forms are online and explained so you negotiate your own home sale, directly with the buyer, through a web portal where an online licensed agent can answer any questions you may have via live chat.

Just curious, did you feel that shiver up your spine yet? If not….maybe you should go get checked, you might already be dead.

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Jesse Gonzalez is a highly accomplished and respected real estate professional with a wealth of experience in the industry. With a career over 15 years, Jesse has established himself as a leading real estate sales and marketing expert.

As a licensed real estate agent since 2005 and a broker since 2008, Jesse has a comprehensive understanding of the complexities of the market. In 2013, he founded his firm, Liberty House Realty, LLC demonstrating his entrepreneurial spirit and commitment to delivering exceptional service to his clients.

Jesse's expertise extends beyond traditional real estate transactions. He obtained his Registered Appraisal Trainee in 2019, providing him with valuable insights into property valuation and market analysis. Although he decided to focus primarily on sales, his appraisal background gives him a unique advantage in understanding the intricacies of property values and trends.

With a dedication to excellence, Jesse consistently achieves outstanding results for his clients. Last year alone, he closed over $20 million in sales and received the prestigious Sapphire Award from his local association, recognizing his exceptional achievements in the industry.

Beyond his successful career in real estate, Jesse is passionate about education and personal growth. He is completing his undergraduate degree in Forensic Psychology, with plans to attend Law School in the fall of 2024. Jesse's ambition is to become a real estate litigator, focusing on real estate consumer protection law and advocating for the rights and interests of homebuyers and sellers.

As the owner/operator of the nation's largest social network for REO professionals, <a href="http://www.REOProNetwork.com">www.REOProNetwork.com</a>, Jesse has positioned himself as a thought leader and industry influencer. Through this platform, he fosters collaboration and knowledge-sharing among REO agents, attorneys, asset management firms, and other professionals in the field.

With a commitment to professionalism, integrity, and providing a personalized experience for his clients, Jesse Gonzalez is a trusted advisor and a driving force in the real estate industry. Whether assisting clients with buying or selling properties, he consistently goes above and beyond to exceed expectations and ensure successful outcomes.

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Comments

  • On buyer side, everyone knows about the home price, history. To be a buyer agent it service and protection of clients are the key. The buyer agent no longer need to identify homes and their role is greatly reduced. This really says one has to be exceptional to make a living showing homes.    To list property it still needs someone

    who is board affiliated. But for $250/pop one can hire a limited realtor to put it on mls. $100 more for a lock box.

    I image anyone can get online making offers without a representation or an agent.

    To many the license is merely a step to get out of the house to see what he or she can do with the license. It is  too pricey to maintain majority dropped out.

  • I love controversial ideas and ones that make us ponder. While we are cutting out the real estate agents, lets cut out the attorneys (we typically don't see them used in our state) I've always wondered why understanding the legal process was so complicated an attorney was needed? Maybe that's how we keep our jobs by making the process so complicated that no average person can figure it out (I'm being facetious).

    I love the Jesse's comment about the licensing of barbers and cosmetologists - in fact, I use that in my marketing it is too easy to get in and 96% don't have a clue.

    I used to own a franchise and recruit and train agents that never worked (there is no 80/20 rule in real estate is is really 96/4 meaning 4% really seem to work it like a business). I actually can always tell when I have an inexperienced agent on the other side because they don't have a clue and these are difficult transactions and some of them have been licensed for years and sold 3 houses in the past 5 years!! Sure, I can be nice to them but it's not my job to train them.

    I don't know what changes will come but with the big lobbyist at NAR, I'm sure they will do what they can to manipulate and sustain the membership base. Look at the 2nd biggest purchase of your life - probably a car - that industry has not changed all that much - sure there is CarMax, Costco and other buying programs but you still really want to touch and feel the vehicle before you buy it. Granted, it isn't "permanently affixed" like a real property. 

    I think it would be interesting to see buyers and sellers deal with each other directly - a little like cats and dogs.I bet 65% of those transactions will blow up due to unreasonable requests. And law suits...I sell enough homes I am a constant target. Oh, believe me, they know I have insurance and because I'm an REO broker, they KNOW I have additional insurance.  Home sellers will need to carry their own E&O because someone is often unhappy. I see buyers come back after 2 years wanting "something" repaired.  When I've needed support from my very large REO accounts when I've been faced with impending legal action - never once and I mean once - have they offered to assist (they defer to the Addendum).  I honestly think for buyers/sellers of any type, REO, traditional sometimes are value is the fact we have E&O. I can't see any large REO accounts ever wanting to deal with the silly issues I face and E&O likes to settle and move on before there is a law suit.  Let's let buyers and sellers deal directly with housing and discrimination issues and HUD...this should be a fun one to watch.  "They wouldn't sell me the house because I'm XXXXXX". I don't think ANY of these people (buyers/sellers) want to deal with the liability of selling a home. Would Zillow? And, speaking of Zillow - where do they get their data in my state because we are a non-disclosure state. Our MLS doesn't feed them so basically, in my state, the data is BS...

    I know change is inevitable, I spent 10 years working at Microsoft so I felt like I HAD a good technology base. Now I'm stumbling through learning to tweet,facebook,google+,instagram,yelp,not get my ads deleted from craigslist,optimize my keywords,blog,be a Rain maker...I'm getting help but who knew I had to do all of that to promote myself and my listings???  It's a lot of work but I know I am replaceable although at times I like to think I'm not.

  • You are right on track. This is a sick industry.  I also agree that automation is forcing some changes.  However, the thing that is unlikely to change is the payment structure.  Way beyond the actual agents the entire system survives on the commissions.  Everyone out there is getting a piece of that pie.  This includes:  Relocation and affinity companies with their "referral" fees; REO bank sellers dictating the commission, the split and getting you to pay their bills for them with no service fee and do their "appraisals" a.k.a. BPO's at minimum wage; the listing aggregators selling you all their puffy listing packages to promote yourself; and I could continue the list for pages.  The point is that no one could afford all the costs, insurances, advertising, fees, memberships, etc., if it weren't for the big juicy commissions.  And, oh by the  way, no one would enter the business and spend the kinds of money it takes to get established if they thought they would only make that puny industry average $28,000.  No, they all think they will easily sell a few houses and rake in the big bucks.  After all, you only need to sell 2 or 3 homes in the typical average price market and the 6% commission more than equals $28K.  Easy, right?  So, they all enter the business, squander a ton of money, don't even make minimum wage and then drop out.  If the system was reset so that all agents were paid on salary or by the hour then everything would change.  It would quickly put a stop to the wasteful newspaper advertising, idiotic open houses (done for free, by the way, in hopes of a commission), glossy magazine ads, and all the middle men such as the relo and reo outsource companies, online aggregators, etc.  Sure, I know lots of good Realtors including myself that have made really good money with the system as it is.  But I can assure you that all the other industry parasites are making tons more money - because of the commission system.  Not to worry, this isn't going to change anytime soon.  Most states have their entire legal structure for real estate tied to the concept of a commission.  None of the middle men and parasites are going to give up without a fight and the saddest part is that the American home selling/buying public hasn't a clue.

  • I don't believe technology will eliminate the need for agents, but like any automation it will decrease the number needed.  At the same time however, technology also creates many new jobs which hadn't yet existed so the idea that technology and automation kills jobs is a fallacy...just that it takes from one job sector and adds to the other.  To site an example you could use the PayPal model.  First they had all humans tediously trying to manage fraudulent transactions.  Then they tried to fully automate their fraud department and it failed because machines are not adaptive like the human mind.  Then they said why not automate the majority and put a human in charge of just the most critical process.  That has been the most optimal solution.  So as Jesse suggests, fewer Realtors, lower commissions, but the job itself is much easier than it is today.

  • "Or, tweet Warren Buffett. He just bet big on realty". Those few words say a mouthful.

  • Its all fun and games until somebody gets sued. Or gets robbed blind by a "buyer" with an access code. Or gets a brand new tenant courtesy of somebody in Nigeria. I remember the dire predictions for the industry a decade and a half ago. The way of the travel agent, remember? But what is the difference? A myriad of ever changing regulations that vary by state and local? The fact that inventory cannot be exclusively and abstractly housed in a database by just a handful of suppliers and unlike airline tickets must be visited onsite? How many problems have you solved based on your experience in the trenches? More importantly, how many problems have you averted based your experience because you could see them coming a mile away. Maybe more appropriate: how many per average transaction? Some things just can't be automated.

    Yet some things can. All of Jesse's points are valid. So what does this mean? Well less work usually means less, pay, correct? I see technology creating downward pressure on commissions. I see less real estate agents. But usually if there is something scaring you or making you mad, then that is a giant red flag that opportunity is somewhere around the corner. So the real question is where do you fit in? Obviously you do not want to be a specialist in buggy whips when tires and batteries are the future. As with anything, you need to be ahead of the curve, proactive and not reactionary. Take an honest inventory of yourself and ask yourself what the future holds for you.

    Or, tweet Warren Buffett. He just bet big on realty.

  • Well, the old guy is 71 and obviously don't know how much longer I'll live, but while I can see  a greater percentage of sales being done without a RE person, I just do not think it will have that great an impact. It might be beneficial because more agents - low producers - will die out and go get a real job.

    Patti - I ain't gonna retire and quit the biz. I have a parttime hobby that is paying off really good and if it gets much better in the next year or so, I will probably cut back on RE biz, but I will not quit. Hang in there gal!

  • I agree realtors will die out, buyers have the internet, they can have their attorney write the contract, they are going to hire him/her anyway, seller pays no commission buyer only pays attorney and everyone is happy, happy.  Guess I am going to retire at the right time...I rode the wave while it was high

  • Christian - Points well taken. I NEVER tell anyone where property lines or corners are. I may say, "There's a survey pin. It may mark the corner but it may not. If corners and lines are important you should hire a surveyor?

    Same with septic, And I never tell anyone any water is year round. The seller may, but I don't.

    When people start buying FSBOs in large numbers, the lawyers will be grinning ear to ear. Let the lawsuits begin.

    I just really do not see RE agents becoming dinosaurs. There's too much buyers want to know about the largest investment most people make and SELLERS LIE~ And most sellers do not want to spend their time marketing and showing their home plus all the other things sellers must do.

    But, hey if it comes about in 10-15 years, I won't care. I'm 71 now. LOL

  • Jesse I am sorry to say I agree. You may get some old timers to keep shouting about how indispensable they are and no one knows where the flight path for the space shuttle is and you can't get that off the net; but you can. Buyers are getting younger and more tech savvy, sure the real estate portals are slow and flawed with information but who cares?

    Remember when travel agents said "yeah but how will you know what class and carrier to use, we know the best deals"? When was the last time you booked any travel through a travel agent?

    When you buy a car isn't the last stage of the purchase when you walk into the dealer and talk price?

    If you think we as Realtors are any different think again because we are headed for a major shift and although you will still be dealing with buyers and sellers you will be doing it for maybe a point but more likely.5% This is already the norm in Europe where they get by perfectly well without a MLS. You sell your own listings or starve.

    And on a final note, from someone who has managed several offices and hundreds of agents, Jesse is right: want to know where the boundary or septic is? Hire the appropriate professional; we show and sell houses, we do not need nor should we ever expose ourselves to liability by pronouncing on something WE DO NOT KNOW.

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