Greetings all,
I am currently writing a blog and vlog regarding the top 3 sites (Zillow, Trulia, & Realtor.com) and would like to know if you have signed up with either one of these sites for lead purposes. In other words, you paid X amount of dollars in order to market yourself to buyer and sellers in your coverage area and received little to nothing. I might want to interview for documentation purposes and may be included in the blog/vlog. Give me specifics with when you paid, how much you paid, and what took place.
Thanks.
Replies
Majority leads come from one's own listings. Before agents spend any advertising money one should research on Active Rain on the usefulness and conversion rates. I do not advertise on these sites as money can be effectively used for other marketing campaigns. Most of the paid leads are for very low end homes. I still get leads w/o spending that $ effort.
Sam Shueh
I have paid for leads from all of them. They are only good if you work them properly. It was a bust until I learned that.
Care to share what you learned Jill?
Sure. Follow up. Follow up and more follow up but don't be pushy. I keep my name in front of them because at some point, they will be ready to buy or sell and I want them to think: "Real Estate - Gotta call Grieco". Sometimes I follow up with people for years before I actually sell them something. You're follow up should be emails, phone calls and snail mail (Xmas card).