Time Really Is Money
Internet savvy real estate buyers are skipping the old "find a Realtor, and then find a home" process of the past. Instead, 89% start their search online and then through their individual research they find a realtor. That brings up a great question. How soon do you respond to a web based request for information?
Jeanne M. Gavish posted a great blog on this subject entitled, "How Much Time Do We Have to Respond to Online Leads?" I would highly recommend Jeanne's post as a reminder that we live in a new age of tech-first buyers who won't wait for a realtor to get back to them later that day or the next day. Time is lost money if isn't used correctly.
The Metropolitan Regional Information Systems, our MLS, posted their own article on this subject. It's obviously becoming a pet peeve with home buyers. Agents who don't return calls quickly, respond to emails immediately or 
answer text messages are hurting their own success in this age of smartphones, computers and wirelsss everything. The MRIS article, "Tips for shortening response time and converting more leads" offers techiques you can use to capture those priceless leads. Today, time really is money.
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