REO MARKETING HOW should it be done?

There are several ways to market yourself as an REO Agent to obtain more business. I am going to
focus on a few. Listed below are two marketing techniques that you can utilize
for free!

1. Social Media

Blogging – as we know this is can be a very
powerful marketing tool. And really there is no shortage of subjects to blog
about. Three quick tips to successful blogging.

Relevant and interesting material that will
solicit comments from your readers

You need to do it on a constant basis to
continually build your reading audience

Address a need that maybe your readers are
struggling with. Such as key tips on how to communicate successfully with Asset

Networking – Online or through conventions

You can join online groups that are relevant to
your industry

1. Once you join – don’t forget to participate by
answering and asking questions!

2. Creating Groups – if you are a blogger, this is
a terrific way to network online. You can produce your own content and invite
others to join. As your readership increases, you can offer free seminars to
the group. You can also invite others to produce relevant blogs/content to help
the group.

Signing up with Asset Management companies

i. If you have the time, sign up with as many as
you can. And check back every month or so, to see what your status is or if you
have to submit up to date records.

ii. Signing up as an appraiser or recommending one –
sometimes the asset management companies are looking for other vendors other
than REO agents. If you can refer another type of vendor to them, that is a
good way to network. They will remember that you took the time to help their

iii. Signing up to do their short sales – the asset
companies are also looking for short sale agents. So this may be a way for you
to obtain some short sale work – that is if you are willing. But this is just
another avenue to look at.

So these are just a few marketing tips. Feel free to add any additional helpful tips that you would like to share!

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  • sign up to do shortsales? What banks assign agents to shortsales? Never heard of this.
  • Thanks for all your info. It helps to remember our ABC's of marketing our selves.
  • Thanks for the info I will go back and check on the ones that I have signed up with and redo some stuff for the short sales as that is the main focus right now....
  • Hi Terry,
    Good, I am glad to pass on what works. I hope you are successful with these tips!

  • Hi Byron,
    Thanks for your post on marketing. You have a couple of ideas that I haven't thought of.
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