There are several ways to market yourself as an REO Agent to obtain more business. I am going to
focus on a few. Listed below are two marketing techniques that you can utilize
1. Social Media
Blogging – as we know this is can be a very
powerful marketing tool. And really there is no shortage of subjects to blog
about. Three quick tips to successful blogging.
i. Relevant and interesting material that will
solicit comments from your readers
ii. You need to do it on a constant basis to
continually build your reading audience
iii. Address a need that maybe your readers are
struggling with. Such as key tips on how to communicate successfully with Asset
Networking – Online or through conventions
i. You can join online groups that are relevant to
1. Once you join – don’t forget to participate by
answering and asking questions!
2. Creating Groups – if you are a blogger, this is
a terrific way to network online. You can produce your own content and invite
others to join. As your readership increases, you can offer free seminars to
the group. You can also invite others to produce relevant blogs/content to help
Signing up with Asset Management companies
i. If you have the time, sign up with as many as
you can. And check back every month or so, to see what your status is or if you
have to submit up to date records.
ii. Signing up as an appraiser or recommending one –
sometimes the asset management companies are looking for other vendors other
than REO agents. If you can refer another type of vendor to them, that is a
good way to network. They will remember that you took the time to help their
iii. Signing up to do their short sales – the asset
companies are also looking for short sale agents. So this may be a way for you
to obtain some short sale work – that is if you are willing. But this is just
another avenue to look at.
So these are just a few marketing tips. Feel free to add any additional helpful tips that you would like to share!