I love referrals! I never realized that referrals could come so quickly after a closed deal. I thought "oh maybe if I keep in touch, they'll buy another house in five years and remember me"...not so.I closed a deal with a buyer last month, who sent me his sister who is looking for a home. Then I closed another one last week and got a call from her friend who is an investor. Another referral was from a client that I just successfully completed a short sale with.Why do my clients like me? I educate, educate, educate. They really want to understand this crazy market and love it when someone from the "inside" will share it with them. If you do this I think it shows them that you are knowledgeable and love your work so much that all you want to do is talk about it all the time and tell everyone what's going on in the real estate world.There is another factor. I know agents who never get referrals because they just see their clients as dollar signs. Clients pick up on that right away. They try to talk their clients into buying something they don't want; they don't listen, they don't ask, they just show them home after home with the hope that one of them will stick. That is a waste of everyone's time.Just show everyone that you are interested in what's best for them, not the other way around. Don't push, don't stalk, just educate. Seems to be working for me....that's my blog and I'm sticking to it.
Hi Jan; yes in this market I agree with you; buyers and sellers are wary and if the agent seems willing to assist and provide resource and information they have a reason to trust your instincts and your ability to walk them through a smooth transaction. All they really want is the house they picked out for their next home; not an ordeal to get there. Logical conclusion; they will tell friends and family about the agen who assisted.
Absolutely true! When we take our time to listen to their needs, and help them understand the current market and what is best for them, they begin to sense that we truly work in their best interest - they pick up on that quickly- and there we have established a trust, a bond, consequently a sale and referrals to follow. Good for you, Jan!
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You don't even need to advertise in the home magazines in order to have prospect buyers/sellers.
Great Job Jan!