What makes a REO Agent different than your Typical Agent?
Our Personal Investment in Our Own Education: Most all successful REO agents are highly trained and heavily invested in their education. It’s not uncommon for a successful REO agent to have thousands of dollars every year go towards education or the maintenance of costly designations and certifications. Our clients demand that we make these costly investments to ensure they are entrusting the right kind of person with their portfolio of asset which could result in millions of dollars worth of transactions. Our investment in our education ensures our clients that we know what we are suppose to do.
Our Clients Investment in Our Education: Not only do we personally invest in our education and continuing education, our clients also invest by providing us with weekly white papers, weekly webinars, regular training / procedural updates, new regulation and statutory requirements, updates to local ordinances, etc. When our clients take us on, they expect to create a partnership where knowledge is relayed back and forth, seamlessly, without exception, protecting each other and keeping our mutual goals and interest in the forefront of our daily activity.
Performance Metrics and Standards: Unlike a typical agent, we are held to a higher standard. Our clients use measurable and calculable performance metrics to ensure that we are putting our education to good use. Our client relationships are just about the warm and fuzzy feeling you get when you talk about listing a home or meet a client for the first time. It’s about hard numbers. A REO agent has no choice but to perform and be at the top of their game otherwise, our clients know they can find someone else.
We Don’t Just Compete for a Listing, We Constantly Compete for our Jobs: We are different from other agents in the fact that we don’t just compete with other agents for a 6 month listing agreement on a single home. We are constantly competing to keep our client on every single transaction. Our performance metrics are many times written in stone. That is, we are only as good to our clients as our last closing so, if we aren’t closing the number of properties we are told to or if we aren’t maintaining them the way the clients wants them maintained, we are out. You see, our clients are setting on thousands of applications for our jobs, they have thousands of back up names they can easily just bring on and move our listings over to the “new” guy. Our clients attend national conferences where they meet thousands of agents who want our jobs and these agents are cut throat and will do whatever it takes to knock us out and put themselves in so, unlike other agents, we are constantly in a state of competition….for our livelihoods.
Experience Like None Other: We are much more than just a listing agent. You see, our clients don’t live or work in the area we service so, we are truly the eyes, ears, hands and will of our clients. So, we can’t just list a property and forget about it till we get an offer. We have to visit the property weekly, walk through it, check for damage, report vandalism, make repairs, document everything and enforce our clients will. We come up with detailed analysis of the home’s value, we isolate marketing problems, we come up with sales strategies, we target potential buyers. We also work with evictions; negotiate relocations work with law enforcement and in some situations, we clear out homes. In essence, we aren’t just listing agents; we are property managers for our clients.
We Experience the Tragedy of Foreclosure Daily: As a REO agent, we are keenly aware that every new assignment allows us the opportunity and privilege, even if for nothing more than the briefest moment, to touch the human tragedy of losing a home to foreclosure. In this key difference, we stand out from most because no other segment of our industry can truly relate to having to talk to a single mother of three kids, all under the age of 12, working two jobs and having to tell her she is no longer able to live in the home her children have only known. In this situation, a piece of us dies every time.
To sum it all up, what makes us different than a typical agent, well….it’s actually really simple and it’s expectation. We are expected to perform at a higher standard than our non-reo counterparts because our clients are educated and experienced themselves and therefore, know what to expect. In this, we are blessed and cursed.
