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What do Real Estate Agents do to Sell a Home?

Outside of the legal and medical professions, most industries are filled with people that work their tails off without the general public understanding their line of work. This is quite common for people that work in the real estate industry. Here are some of the many things that an agent does to sell a home for a new listing.

Extensive Photos

realtor-pin-1As the old saying goes “a picture is worth a thousand words.” Real estate agents will take lots of pictures to show off the best aspects of the home. When prospective buyers have an opportunity to see multiple pictures of a place before they view the property it helps to get the buyers more familiar with the property. It also reduces the number of people who are certain they will not buy a home based on the presence, or lack of, certain features.

Social Media Announcement

With multiple pictures of the property in hand, an agent can post to the various social media sites and alert all their friends and connections that the home is now available. With the multiple interactions found on most of the social media sites this is a great way to spread the word and let potential buyers know about the home's availability and best selling points. Good agents post to multiple sites like Facebook, Google +, Twitter and even Pinterest.


Many real estate agents connect with their past clients and prospects by sending out a monthly or quarterly newsletter. The newsletter can be sent via email or the old fashioned way of postal mail. This gives the agent a chance to pass along helpful information, such as home maintenance tips, energy saving advice as well as all of their new home listings. This is an easy way to reach people that may not be active on social media and still give them a chance to see the home in pictures.


Some agents aggressively market their listings by sending out emails to their prospective buyer base. These email lists are built over time from a multitude of different sources like, previous clients, internet leads and people that have signed up via their website. Since some home buyers can spend many years searching for a home, this large database of previous contacts can be a key component to selling your home.

On top of that, most agents will present any new listings to their own personal buyer clients who might be interested. Since they have in-depth knowledge of the home, it's much easier to explain the benefits. They will also share the new listing with other agents in their office/company in hopes they promote it to their buyer clients.

MLS Listing

One of the most important things an agent can do is list a home with the MLS (Multiple Listing Service). This service is accessible by local real estate agents and to Realtors® across the country via certain home search websites. When a buyer comes to an agent and asks for a list of potential homes, the agent will use the MLS service to find all available homes in the area. Agents pay yearly to have access to this database in order to be ready when either a buyer or seller is in need.


When a potential buyer wishes to see a home the real estate agent is the one that meets them at the home and gives them a tour. This is where the real estate agent can show off the home and brag about the top features of the property. Agents often make themselves available day or night for showing to accommodate the schedules of both the buyers and the sellers.

Open Houses

Agents often hold open houses on the property. These typically occur on the weekends, most commonly on Sunday. Occasionally, open houses are held on weeknights as well. An open house provides a 'no pressure' forum for people to tour the home. Many times the attendees are not actively looking to purchase at that moment and many visitors will actually be neighbors. Either way, getting your home in front of the largest audience is key. Any open house visitor could know someone 'in the market' for a home who they may tell.

An experienced real estate agent will put together a complete marketing plan for any new listing to give their client the best chance of selling the property at the anticipated price. Click the following link to see how Rock Realty can successfully market and sell your house: Rock Realty Home Marketing Plan

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Did You Work This Weekend?

Did You Work This Weekend?

I had an open house today in La Habra, California.  The odd thing is , I think I was they only agent in the area having one. My wife even was in disbelief that I would elect to have one.

Well I have found out a few things:

 The market makes no adjustment for holidays...I had 12 groups of people show up which is good for me.5 of those people gave me their email and 4 of the 5  gave me a valid phone number. One Family wanted to know what was needed to buy a home  (I will be  setting an appointment this week with my spanish speaking collegue)Rain does not deter a home buyer.  okay it didnt rain but it was cloudy.  Last week it did rain and I still had people come.Oh yes I followed up tonight (Sunday) , thanking them for stopping byIt doesn't matter that the property  has just gone into escrow.  Only one person asked why I still show it if it cannot be offered upon and I said there is always a chance it will fall out of escrow; her husband supported my position.

So. did you work this weekend?  Maybe I got the lead that was destined originally for you...well you get the idea.

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Are you Qualified Look At Open House

I know what I am about to say may make me look like MR Mean Agent but I would really like to see some qualified buyers visit my open house. I want home shoppers to be successful in buying A HOME. I had in the past become really lax, just gathering names and numbers and getting bad information or people that were shoppping without knowing that they cannot qualify to buy( I just did a loan mod...can I buy another home?!) Chances are they are not going to buy this one anyway but I do not hold open houses as a public service. Indeed I was on a listing appointment recently and the seller requested NO OPEN HOUSES!

Therefore I propose the following changes to every agent's open house program:

You must have with you your preapproval letter. Or give me your loan officer's name and number. That is your admission ticket. This house may be overpriced for your buying power. I want to show you homes that you can afford. Forget lowballing as it does not work. I will then leave you alone after signing in. Give me feedback about the home please.
If you are shopping for someone else, please at least give me their contact information. I will then let you look . Since when did you become a real estate agent?
Oh you are an agent...where is your card or "my brother is an agent". Ask them to show you this property instead.
If you do not have your preapproval letter , my loan officer partner will talk to you because he is here right beside me. No, I am not trying to sell you will sell your house to yourself. I want you to be a success this buying thing and write an offer that is the one accepted out of 10 offers.
You will commit to set up a consultation with me before we look at anything else. I want to show you only the right homes for you and not just what you got through random listings. I need to learn about what you seek and not show just any 3 bed home.
Yes indeed, I am considering changing up things and ratcheting up my program. I need some real buyers. MOST OF ALL I WANT YOU TO BE SUCCESSFUL!
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Why I like Lookie Lou's!

There are many reasons why I like and respect Lookie Lou's. If you've ever sat at an open house for two hours or more without traffic you will understand my first reason. With all the preparation given to arrange and set up an open house it is disheartening if no one stops in. I for one do not want to eat all my own cookies! Nor do I want my sellers to think nary a soul was interested in their charming, darling, cozy home.Au Contraire! I am there for a reason and that reason is YOU! Neighbors, curious George's, inquiring minds come one come all. I want to tell you about this home and show you it's features. Yes! That is my primary reason for having an open house. I also want to meet new people. I cannot be successful in real estate by talking to only a handful of people I know. I want to broaden my horizons and reach out to whomever is interested in discussing my passion for real estate. Consider me to be an artist in an art gallery. I will gladly discuss my work as well as engage in any discussion regarding art as it is my passion!Additionally, Lookie Lou's ask questions. Therefore we can engage in a conversation which typically evolves around, you guessed it, my passion and reason for being there.....real estate. This is a golden opportunity to 'feel the pulse' of someone who is interested but wary of the current market status. It is also an opportunity to dispel myths or mythical thinking. More importantly, it is a time to make a connection with someone new by discussing their concerns and providing access to information that may make them less concerned. It is also a time to delve into whom they may know who needs to sell or purchase a home. It is a time for me to introduce myself and my service to someone in the community who may not otherwise have met me nor I them. Think of it as a way of branding as my name needs to be in your thoughts when you or someone you know needs the services I provide.Yes, I am there holding this home open as it is on the market for sale. Certainly, it is my goal to sell it for my client. I will work hard to market it this way and any other way to fulfill their need and my responsibility to them. Additionally, I also want to meet you, whomever you are. Simply put......we need to connect. You may need some information I have and you may ask me for information I don't have but need to research. You may need my services someday or you may provide a service I need. You may know someone who needs my services or you just may know someone who wants the home I am holding open. Welcome to my open house Lookie Lou! Have a cookie and punch and let's chit chat while I show you this beautiful home for sale. We may not live next door to one another but we can certainly act like neighbors!Linda Landry, REALTOR ® Exit Realty 1st Choice Tucson, Arizona
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TALLAHASSEE, Fla. /Florida Newswire/ -– Governor Charlie Crist today met with Florida REALTORS® to discuss Florida’s housing market. Governor Crist encouraged first-time home buyers to take advantage of the tax credit made available through the federal American Recovery and Reinvestment Act of 2009. The $8,000 tax credit applies to primary residences as long as they are purchased before December 1, 2009.“Even though today is Tax Day, first-time Florida home buyers can still claim the tax savings on their 2008 tax return – even if the closing is after today – by requesting an extension or filing an amended return,” Governor Crist said. “Or they can also claim it on 2009 tax return, which will be filed next year. Either way, I encourage Floridians and newcomers to Florida to take advantage of this tax break and bargain prices on Florida real estate.”Governor Crist also discussed his continued commitment to reduce the tax burden on Florida homeowners and business property owners. He has proposes a set of property-tax reforms that builds upon previous legislation resulting in the largest property tax cut in state history.The National Association of REALTORS estimates that the impact of the federal economic stimulus package and lower interest rates will result in approximately 900,000 additional home sales in 2009 compared to conditions before the stimulus package. According to Freddie Mac, interest rates for a 30-year fixed-rate mortgage averaged 4.87 percent for the week of April 9, 2009, down significantly from the average rate of 5.97 percent in March 2008.According to the Florida Association of REALTORS, Florida’s existing home sales rose in February, making it the sixth consecutive month with an increase in sales activity. Existing home sales rose 20 percent in February 2009 compared to the number of homes sold in February 2008. Statewide, existing condo sales increased 25 percent over the total units sold in January.About the First-Time Florida Home Buyer Tax CreditFor homes purchased before December 1, 2009, the credit does not have to be paid back unless the home ceases to be the taxpayer’s main residence within a three-year period following the purchase. First-time homebuyers who purchase a home in 2009 can claim the credit on either a 2008 tax return, which are due today, or on a 2009 tax return, due April 15, 2010. If the purchase occurs after April 15, 2009, home buyers can still receive the credit on a 2008 tax return by requesting an extension of time to file or by filing an amended return.Information about the tax credit for first-time home buyers can be found at in the “Tax Relief” section. For more information about Florida’s use of the federal recovery dollars made available through the federal American Recovery and Reinvestment Act of 2009, please visit www.FlaRecovery.comJason Donn - Real Estate Open Networkers
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