One key component to becoming a successful real estate agent is to start getting better reviews and more of them. How does a realtor get the reviews they so richly deserve? To convert a potential client to sign on the dotted line, often the defining factor is whether the agent must be well liked or well reviewed.
Most of the time the job of the potential client is to find that perfect real estate agent who retains the key qualities they want to see written on a resume are local knowledge, negotiation skills, responsiveness and process expertise. If you have those four qualities then you are probably a successful agent. Successful real estate agents have such qualities and the reviews will come if you can tick five stars in those fields.
You cannot expect that review to be completed automatically. In fact, eight out of ten clients won’t bother actually writing or completing a review unless they have been specifically asked. An agent can email, text or politely call the client after the sale and request that they write a review.
I knew one agent who would specifically ask their client, face to face for a written review or recommendation when dropping off a house-warming gift after the close. That way the gift would be a constant reminder to make sure the review is completed. So dangle that carrot. It is not as if an agent is buying a review, just thanking the client for their time and effort in completing the review.
An agent should mention reviews from a very early stage. If you leave it until the day after a sale has been completed, the client may believe there is little importance attached to it. Make the request for the client to complete one, part of your business practice.
It is also worth the time and effort for real estate agents to help clients fill in their review forms. When someone looks at a blank screen and tries to think of the words that will form their review, often there is a moment of writer’s block or difficulty in coming up with the right words. It is not OK for a real estate agent to write a review for the client, but it is fine for them to cite examples.
So get out there and start asking for those reviews. With so many real estate agent websites out there, you are sure to improve your reputation and increase those sale.
Pam’sVAS – Real Estate REO and BPO virtual Assistant Services.