Listing Agent Mistake Part 1

Listing Agent Mistake Part 1

 

It has always amazed me why I get the following call

“ring, ring”---“ring, ring”

Jesse Gonzalez: Jesse Gonzalez

Suzy Super Buyer Agent: May I speak to Jesse Gonzalez

Jesse Gonzalez: Speaking

Suzy Super Buyer Agent: Oh…Hi Jesse, my name is Suzy and I am calling about that property you have listed on 19th Ave., are you working any offers?

Jesse Gonzalez: I don’t speak about the details of any of my offers I receive with anyone other than my client however, I can tell you that any offer you submit will be presented to my seller.

Suzy Super Buyer Agent: You can’t tell me if you got an offer?

Jesse Gonzalez: No, I am not at liberty to discuss my clients offers with anyone other than my client. I can assure you that if you provide me with an offer from your buyer it will be presented.

Suzy Super Buyer Agent: Well….(un-comfortable pause) I just want to know if you’re working an offer because I don’t want to waste your time, I know you are really busy.

Jesse Gonzalez: Suzy, it’s my job to present any and all offers to my seller so, if your client writes up an offer, it’s not wasting my time to present that offer to my seller.

Suzy Super Buyer Agent: So, you aren’t going to tell me if you have an offer?

Jesse Gonzalez: I can tell you that if your buyer wants to make an offer I will present it to my seller.

Suzy Super Buyer Agent: I don’t understand, does that mean you don’t have any offers?

Jesse Gonzalez: No, what that means is if your buyer wants to make an offer, I will present it to my seller for consideration.

Suzy Super Buyer Agent: Jesse, if you could just help me out here, I can prevent everyone from wasting a lot of time.

(long uncomfortable pause)

Suzy Super Buyer Agent: Jesse are you there?

Jesse Gonzalez: Yes, I am here

Suzy Super Buyer Agent: Did you hear the last thing I said?

Jesse Gonzalez: The last thing I heard was that you didn’t want to waste anyone’s time.

Suzy Super Buyer Agent:  So, are you going to help me out?

Jesse Gonzalez: What was it that you need me to help you with?

Suzy Super Buyer Agent: Never mind…don’t worry about it. (click, hangs up phone)

 

So, the conversation above wasn’t a hypothetical situation, it actually happened and happens often. In fact, it happens to me so often that I am 100% confident that many listing agents out there are complying with these request without ever once verifying what they can or can’t do from their clients, the sellers.

I don’t know about your State’s laws and regulations on client confidentiality however, I do know what is in my client’s best interest and many times….if not all the time, it’s not in my clients best interest to inform buyer’s agents if I my seller is currently working an offer.

For many of you, that is all I would have to say and you would understand why I believe this is the case but, I am sure I need to break this down for some of you so, let’s do it together.

So, my seller got an offer on his property, he has 2 days to consider the offer and get back to the buyer. To keep the timeline easy to understand, let’s say he got the offer on 1/1/11 and the buyer’s offer time limit is 1/3/11. Obviously, during negotiations, the property is still active in the MLS and the appointment desk is still scheduling showings. Why would I let this happen?

Simply stated, my seller reserves the right to continue to market the property up to Binding Agreement because, hopefully we will continue to get offers and hopefully, one of those other offers will be better than what we got. This is in my client’s best interest and truth be told, it’s my job to make this happen, if possible. This gives my client the potential to receive the maximum possible from the market place and as a broker who has a fiduciary responsibility to my seller……I better be making sure his interest is above my own.

Ok, so…..it’s 1/2/11 and my seller hasn’t made a decision, better yet, I tell my seller not to respond to the buyer’s offer till we absolutely have to in hopes of getting another offer. It’s early afternoon on the 2nd and I check my email….BOOM! Guess what, it’s another offer, from another agent for my seller. Now my seller has two offers to consider instead of one……..this is vagenious! (yes…I said VAGENIOUS, VAGENIOUS, VAGENIOUS) LOL

Now, could you imagine what would have happened if buyer’s agent number 2 would have called me before showing the property to his buyer and I told him….”Yeah, we got an offer, we are negotiating it now”? Do you believe this agent would have told his buyer that the property was under contract and no need to see it? As the guy from the Men’s Warehouse says…..”I guarantee it” That’s right, instead of my seller looking at two offers and being in a better situation than before, he would be looking at a single offer, struggling to decide how far he can push the envelope with this single buyer. At the very least, with two offers he can run the clock on the time limit’s, negotiate each one individually and take the best offer or, notify all agent of multiple offers and let them battle it out.

So, hopefully you see my point, it’s not in my clients interest to tell any buyer’s agent how many offers we are working if I don’t have permission from my seller and or if I don’t have a offer from said agent.

I get why the buyer’s agents are making the phone call….they don’t want to put their buyer’s in a multiple offer situation however, if you are a listing agent and you are disclosing to these buyer’s agents just how many offers you are working before you have talked this strategy over with your client, in my humble opinion, you are in violation of your fiduciary duty and are in breach of your client’s trust. Granted, you may never get caught doing this…..some of you may not even have any hang-ups working with buyer’s agents to cheat your sellers out of money but, make no mistake, if you disclose this information, that is exactly what you are doing.

E-mail me when people leave their comments –

Jesse Gonzalez is a highly accomplished and respected real estate professional with a wealth of experience in the industry. With a career over 15 years, Jesse has established himself as a leading real estate sales and marketing expert.

As a licensed real estate agent since 2005 and a broker since 2008, Jesse has a comprehensive understanding of the complexities of the market. In 2013, he founded his firm, Liberty House Realty, LLC demonstrating his entrepreneurial spirit and commitment to delivering exceptional service to his clients.

Jesse's expertise extends beyond traditional real estate transactions. He obtained his Registered Appraisal Trainee in 2019, providing him with valuable insights into property valuation and market analysis. Although he decided to focus primarily on sales, his appraisal background gives him a unique advantage in understanding the intricacies of property values and trends.

With a dedication to excellence, Jesse consistently achieves outstanding results for his clients. Last year alone, he closed over $20 million in sales and received the prestigious Sapphire Award from his local association, recognizing his exceptional achievements in the industry.

Beyond his successful career in real estate, Jesse is passionate about education and personal growth. He is completing his undergraduate degree in Forensic Psychology, with plans to attend Law School in the fall of 2024. Jesse's ambition is to become a real estate litigator, focusing on real estate consumer protection law and advocating for the rights and interests of homebuyers and sellers.

As the owner/operator of the nation's largest social network for REO professionals, <a href="http://www.REOProNetwork.com">www.REOProNetwork.com</a>, Jesse has positioned himself as a thought leader and industry influencer. Through this platform, he fosters collaboration and knowledge-sharing among REO agents, attorneys, asset management firms, and other professionals in the field.

With a commitment to professionalism, integrity, and providing a personalized experience for his clients, Jesse Gonzalez is a trusted advisor and a driving force in the real estate industry. Whether assisting clients with buying or selling properties, he consistently goes above and beyond to exceed expectations and ensure successful outcomes.

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Comments

  • Thanks, Jesse! Good points. I encourage agents to submit their offers and tell them the same. Also, a listing is not pending until an offer is binding and EMD is received. Once the parties have signed and the money is in escrow, it is under contract. An offer submitted is not an offer accepted. All offers should be submitted to your client. It is their decision to accept or reject or stop taking offers. In most cases, you do them no service by telling agents that there are other contracts on the table. Still, this may vary from state to state.
  • Hey Bob,

     

    Obviosly Tennessee and California are worlds apart but, let me make sure I understand your reply.

     

    Your point # 1: In the State of California, you as the seller's agent are allowed to disclose the status of your seller's offers without asking permission from your seller, am I understanding that correctly?

    Your point # 2: In the State of California, you believe buyer's agents write better offers when they know upfront they are in a multiple offer situation? I can understand that in a market with very little inventory beceause obviously the law of supply and demand tells us that when supply is low, then demand is high and of course, with high demand comes better offers however, where in California is demand so high and inventory so low to create such an environment? I am not doubting you I am just surprised to hear such a market exist when we are constantly hearing that California is one of the top three States suffering from high inventories. 

  • I my area agents will write better offers knowing there will be multiple offers. If they think they are the only one they almost never write for full price.   Also the state’s laws are such that we can disclose how many offers we have.

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