Are you like us? Seeing a decline in social media engagement over the last year?
I have heard many say "why is my social media traffic slowing down, specifically Facebook?" and I have noticed the same with my pages, that I have built slowly but surely over the last 5 years.
So on one hand, I'm relieved that it's not just me, that there are others in the same boat. On the other hand, I want to know why. Well, there are certainly dozens of opinions across so many social media news sites and platforms.
There seems to be a consistent theory out there, that it's due to Facebook's algorithm changes in 2013 and 2014? So many people don't know what an algorithm change (or update) actually is. Depending on who you ask, the answers can be quite different. If you ask Google, they might say that their algorithm updates are to provide a better user experience for you and more accurate search results. Ok, maybe!
If you ask Facebook, they may actually respond in the same way. But is there more to it?...There always is more to it. Especially when Facebook's brand pages have seen a decline in reach of around 44% late last year, with their paid exposure/posts bringing in over $6 Billion.
It's been documented that Facebook Brand Pages use to bring in a reach of approximately 16% of their page fans. Heres the bad news... that number has come down last year to around 3%. What? Thats about an 80% decrease in our posts being seen by people who have actually Liked our page and Follow us there.
We have all received those messages from Facebook about "Promoting our Posts" to increase our reach and our interactions, or even for more Likes. Have you tried paying to promote your posts? Did it work? Of course it did, because you paid to have people see your post.
Many Brand Page owners seem to be expanding their Social Media exposure to include Google+, Instagram and of course giving more attention to their Twitter accounts.
We would like to know what your doing to spice up your social media interaction and presence. Have you see a rise in interaction on other platforms? Which ones?
Mom always said to not put all your eggs in 1 basket, and I can't think of a better example of that old adage.
Here is a great article that further explains some specialist's opinion on the current status and future of the big Social Media Platforms. "Is Social Media Dying a Slow Death?"
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