I wanted to share with you these sites I found (read about) that could come in handy when building your website or brand.
www.compete.com- This allows you to check how your site stacks up against your opposition. This gives you the ability to compare your site and gives you statistics such as; unique visitors, top search terms and referring sites.
When creating your website, back-links help your ranking with Google. An easy way to check which sites your web-site, or your competitions web-site, is linked to is by going to Yahoo. In the search bar type site:url.com (url stands for the web address, for instance, site:nicksbusinessjournal.com). Click on the tab at the top left that says Inlinks. This shows you all of the sites that are linked up (back-linked) with the site you are searching. The more quality back-links that are linked to your site, the better chances you have at a higher page ranking on Google. If you are checking your competition, this information is helpful because you may be able to contact the web-sites that are linked to them and get them to link to your site as well.
Of course we all know that apps are a big deal now. You have without a doubt heard the phrase, “there’s an app for that.” Now you can create a free app for your business by going to www.appmakr.com. This is a plug and play web-site that walks you through a step by step process of creating your app and getting in published. Of course it has its limitations (it is free) but it could be a great way to help build your brand. If you are creating you app for IPhone, you will need an Apple Developers account, which will cost you $99/yr.
And of course, when building your site, you want to be able to track statistics such as traffic, bounce rate, content overview, etc. A good tool for this is by using Google Analytics, www.google.com/analytics/