Breaking Into The REO Industry. Part 2
I am going to pick up right where I left off in Part 1. If you haven’t read Part 1, here is a link for you: https://www.reopronetwork.com/profiles/blogs/breaking-into-the-reo-industry-part-1
As we have discussed, breaking into the REO industry is not easy. From hucksters promising to get your business but failing to deliver to the fact the industry is volatile, getting your foot in the door will be a struggle.
Once you have got your REO website up and running, your next step will be to network. Like all things in 2020, networking will be different, but here are some tips to get you started in the right direction.
- 1: Write a blog.
- It may sound old-fashioned, or you may not have the time to do it, but it works. It works because it keeps your website fresh and current with new content you write. Think back to some websites you may have visited recently. Did any of them look out of date, or was it evident that they had not been updated in years? Maybe some of the information has been debunked or changed, but the site has not been updated. Google, Bing, and other search engines want to deliver relevant content to their customers, and blogs with fresh content keep those search engines coming back for more.
- Blogs keep people on your website. Granted, Google and other search engines have not come out and said the longer someone is on your site; they will rank your site higher, but they have made it clear that it is something to pay attention to. Think about it this way. If Google’s priority is providing people with search results with the information they need but, when a user clicks a link from a search and goes right back to research, that is telling Google a lot about that site. Current fresh blogs with relevant content help keep people on your site and prevent them from exploring the same keyword.
- The long tail keyword is hard to understand but very powerful. When I started my business, I wanted to shoot for the prime keyword on my website, “Nashville Real Estate, but I found it hard to rank. I learned that I needed to have more specific keywords people are searching for and try to rank those. Instead of “Nashville Real Estate,” I would go with “East Nashville Fixer Upper.” This is called a long-tail keyword. It is essential to know, half of all searches are long-tail keywords. These keywords are sometimes strange and hard to work into a blog, but they are perfect to use and target in a blog post. These keyword searches will not attract the traffic “Nashville Real Estate” will, but these long tail keyword searches will come directly from your target audience.
- Give people a reason to backlink to your site. Organic backlinks are a crucial consideration for SEO ranking. Backlinks give Google a reason to believe your site is trusted and authoritative than other even respected sites are. The SEO research on this supports the importance of backlinks. HubSpot found that companies and people with blogs on their websites earn up to 97% more inbound links. Each inbound link you achieve is like a strobe light and sirens to search engines that say, “look here!”
- Relevant content is essential. I could write an entire blog just on writing relevant content. Relevant content with long-tail keywords optimizes your blog post for SEO searches. As part of your relevant content, include that long-tail keyword in your; Title Tag, URL, Headers, and Body Copy. For example, “Who is the best REO Agent in Nashville?” This is an example of a tremendous long-tail keyword relevant for searches and can be placed in your Title Tag, URL, Header, and used in your Body Copy.
The best part is, all of these steps can be done right here on the REOPro Network. Each member gets an industry respected and SEO optimized blog feature for your use, free of charge. Search engines treat our members as content hubs for relevant keywords because of our membership and quantity of content. You can then backlink your blog to your website, and voila, you are well on your way to creating a powerful, SEO optimized, REO site to act as a networking hub for your local business.