Please Join The Chris Treece Show on January 13, 2010 at 11 am CST as my guest will be “The Social Media Scientist” Dan Zarrella. He will be discussing his new book, “The Social Media Marketing Book”. Call in number is 347-633-9495. www.blogtalkradio.com/Chris-TreeceDan Zarrella is an award winning social, search, and viral marketing scientist and author of the upcoming O’Reilly media book “The Social Media Marketing Book”. He has a background in web development and combines his programming capabilities with a passion for social marketing to create applications like the social URL shortener Votrs.com, Link Attraction Factors keyword tools, as well as TweetPsych, TwitterBrandSponsors, TweetBacks and TweetSuite.His Link Attraction Factors report helped readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization, while his Viral Content report details the motivations, preferences and habits involved in online content sharing.Dan has written extensively about the science of viral marketing, memetics and social communications on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.He has been featured in The Twitter Book, Fast Company, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.He has spoken at PubCon, Search Engine Strategies, Iowatasmic, Convergence ’09, 140 The Twitter Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.