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February 18
Postcards are a popular vehicle to get your message out to distressed homeowners, but there are potential pitfalls when using postcards in pre-foreclosure marketing. This video discusses the best practices.
With REO's on the decline, or at least reaching a plateau, many agents are migrating to short sales in order to fill their pipeline of listings, and the transition can be challenging. While many agents are loathe to embrace short sales, they are a…
Strategies When Marketing To Distressed Homeowners That WorksPosted by Jim Gaddis of preforeclosuredata.netHaving worked with hundreds of agents that get in front of distressed homeowners, the biggest negative feedback that I've received is that a…
The vast majority of pre foreclosure data sources compile their information from public records once the Notice of Default (NOD) or Lis Pendens (Latin for "Suit Pending" has been filed by the lender. The challenge in working these lists is that…
Targeting Renters With High Credit ScoresNow that you have signs in the ground, who do you approach with your listings? If you need to unload your REO or short sale inventory, consider reaching out to people that are in a prime position to purchase…
The J.D. Power and Associates 2011 Home Buyer/Seller Study is off the press, and some interesting marketing statistics were revealed. In addition to studying consumer sentiment towards real estate brands, J.D. Power dug deeper into the inner…
The reality is, there is no magic pill when marketing your services to distressed homeowners. The biggest determinant of success, in my view, is repetition and the number of "touch points". Familiarity builds credibility, which in turn builds trust.…
"Hi Monica, it works now. Did some maintenance with the htaccess files today. Sorry for any back peddling."
Marketing to distressed homeowners can be challenging. Many of these homeowners are on an emotional roller coaster of shame, embarrassment and panic.How can you get through to these financially troubled borrowers? We've put together a complimentary…
There are a plethora of sources to obtain pre foreclosure lists, but what they generally have in common is they are public record information, compiled after the lender has served the Notice of Default (NOD) or Lis Pendens, legal instruments which…
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