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Rock Realty Client Testimonials

"Michael Collins did the impossible he SOLD my house! When I put my house for sale everything that could go wrong did but Michael never gave up and did everything he could to sell my house. I recommend Michael Collins if your looking for a real estate agent! He is hard working and trustworthy!"

Michelle M. (Madison, WI 53704)
Rock Realty Seller Client

Rock Realty Client Testimonials

Thanks for the compliments, and Congratulations to Michelle on the short sale of your home! Congrats to Michael Collins on another successful closing!

Are you considering purchasing property in the Madison Wisconsin area? Click below to start your home search!

Madison, WI Real Estate

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Are you not sure how much of a down payment to put down on a home? You would need to consider that the figure will need to be at least 20 percent, if you want to avoid paying any Property Mortgage Insurance (PMI). This insurance covers all home buyers that have not deposited at least 20% as a down-payment on the value of their new home in the event you default on your monthly mortgage payments.
The lenders and banks will introduce this insurance as a way of protecting its own assets should the home buyer fall into financial difficulties and not be able to meet payments due. The lender can dip into the insurance funds and use that money to cover any short fall. In the United States it is possible to get private mortgage insurance or one from the government. The government scheme is handled by the Federal Housing Administration (FHA) and a number of companies are available for home buyers to use for underwriting private mortgage insurance.
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How Much Premium Will I Have To Pay?
This depends on the amount of deposit or down-payment you have managed to raise on your new home. The PMI can vary from as little as 0.3 percent of the total value of the property per year, to as much as 1.15 percent. So, if you pay the smaller amount (0.3%) on a home valued at $200,000 you would look to be paying around $600 premium per year. The upper limit of 1.15% would see homeowners forking out $2,300 per year in PMI fees.
But this does not have to be a payment you would have to make throughout the lifetime of your mortgage; when you reach the stage where the loan-to-value ratio hits 80 percent, tell your bank or lender that it is time to stop PMI premiums as you won't need them at this point.
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In fact, its law now that lenders should be telling you when you are likely to reach that 80 percent ratio and federal law insists the premiums must stop when the figure reaches 78 percent. The premiums will automatically be cancelled at this stage and you should not have to chase your lender for this to happen.
However, there are some Federal Hosing Administration loans that insist mortgage insurance premiums be paid for the life of the mortgage.

If you would like more information on Property Mortgage Insurance, be sure to ask your Lender directly.
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I'm sure you may have wondered what the average home buyer in the U.S. looks like today, or not so much what they look like but how old they are, where are they coming from, what sort of job or income are they earning and which region of the United States are they coming from.
It is all interesting information - to some - and in particular those in the business of selling real estate, prospectors, sellers and investors alike. So who are they and what is the market for real estate buying actually like in the flesh?
In the previous four years to 2013 in America the average age of the first-time buyer has been about 38 and an annual income just above $80,000. These are averages of course but in those four years the large majority of first time buyers have managed to put down a 25 percent down on the home they have bought.
So generally speaking, your average American has got a nice job and earns around $80,000 and has managed to save a large deposit to allow a lender to approve a mortgage for their new home, condo or apartment. It is possible to buy a nice condo in Florida for $100,000, so if you can afford the typical 25 percent deposit, your mortgage would be for $75,000. This is the average American today, or at least in the last four year period from 2009 to 2013 but you can rest assured that these typical average examples would not have been the case in the four year period between 2005 and 2009 nor the four-year stretch before that.
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The housing market in America took a hefty downturn in 2007 and the car has only just stopped rolling down the interstate bank and coming to a rest but as America recovers. What about foreign investment in real estate properties? Just as Canada has enjoyed recently in affluent cities like West Vancouver, real estate buyers are flocking in to American cities from as far away as China and Vietnam. The Chinese have plenty of dollars since its economy began a boom from the early 21stcentury.

There are also many second home buyers looking to grab property and you will find the average age of these people is 47 and they will earn on average about $90,000. The majority of home buyers are from the south (41 percent) and the affluent north-east sees the lowest percentage (13%) of first time buyers.
You may be close to these averages, but you may not be in a more affordable home buying area. Whether you are buying your first or second home, be sure to contact a real estate professional for assistance.
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Welcome-to-WisconsinThe Wisconsin housing statistics are in for April of 2014. Here is an excerpt from what the Wisconsin Realtors® Association (WRA) had to say:

Wisconsin existing home sales fell in April even as median prices continued to rise according to the most recent analysis of the state housing market released by the Wisconsin REALTORS® Association (WRA). Home sales declined 11.6 percent in April compared to the same month last year due to a combination of higher home mortgage rates, higher prices and harsh winter temperatures. Median prices rose over that same period, increasing 1.4 percent to $139,900.

As we enter the second quarter of the year, we have been expecting some improvement in home sales, but it’s important to remember that April sales are still impacted by the February weather given the 6 to 8 week lag between the time an offer is accepted and a closing takes place,” said Steve Lane, chairman of the WRA board of directors. He also noted that there were heavy snows in the northern part of the state as late as mid-April 2014. Every region of the state experienced a decline in April sales. The Central region fared the best, falling just 3.8 percent over the April 2013 to April 2014 period, followed by the Northeast region which dropped 8.5 percent over the period. The South central region fell 9.6 percent and the Southeast region saw a decline of 10.1 percent. Finally, the North region dropped 17.4 percent and the West fell 25.5 percent. Interestingly, home sales fell more substantially in the metropolitan counties which averaged a 13 percent reduction in sales in April compared to rural counties which declined 7 percent between April 2013 and April 2014. “This may be due in part to much tighter inventories in the urban counties compared to rural counties,” Lane said. Rural counties had just over 14 months of available inventory in April compared to just 6.9 months for metropolitan counties.

Below are the number of Home Sales and Median House Prices for the state of Wisconsin, Rock County, and Dane County. These stats include Janesville and Madison. Feel free to contact me if you have any questions pertaining to these figures. As you probably have heard, overall home sales & prices have been increasing over the past few years. This month however showed a decrease of home sales statewide, but an increase in home prices.

Thinking of purchasing a home before prices or rates rise any further?! I'd be happy to show you any homes currently listed for sale. Feel free to visit Home Listings in Rock County to search for current Rock County properties or visit Home Listings in Dane County for homes in Dane County Wisconsin.

Now might be the right time to sell your Wisconsin home. Feel free to take a look at our cutting edge Rock Realty Marketing Plan! If you would like some insight into how much your home is currently worth, I would be happy to provide you with a free comparative market analysis. This is a report that gives a close estimate to what your home might sell for in your current local Wisconsin real estate market. Click below:

What's My Wisconsin Home Worth?

Has your home value fallen below what you currently owe? Have you experienced a hardship like divorce or job loss? A short sale may be right for your situation. Visit our page on Wisconsin Short Sales for more information.

Housing Statistics for the State of Wisconsin:

March 2014
Home Sales: 5,369
Median Home Price: $139,400

March 2013
Home Sales: 6,003
Median Home Price: $138,000

Housing Statistics for Dane County, WI:

March 2014
Home Sales: 590
Median Home Price: $210,000

March 2013
Home Sales: 701
Median Home Price: $209,900

Housing Statistics for Rock County, WI:

March 2014
Home Sales: 170
Median Home Price: $115,000

March 2013
Home Sales: 175
Median Home Price: $105,000

View my report from last month. Wisconsin March 2014 Housing Statistics

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Although sellers seem to have the advantage in the current market, this does not mean that sellers can simply put their home up for sale and wait for offers.  There is still some work to be done in order to get a buyer to pay the right asking price.  In fact, a lot of sellers are not aware of costly mistakes that are made that turn away buyers.

Mistake #1: Condition does not meet Home’s Price

Comparative Market AnalysisNobody likes to pay more for a product than they have to.  When a home is priced above its condition then most potential buyers are immediately turned off.  If your home is priced at the upper end of your area’s price range then the home should be ready to move in, right now.  If a potential buyer has to replace a window pane, steam clean the carpet or any other minor repair then the price of the home needs to be reduced or you can keep the price as is and make the necessary improvement.

Mistake #2: Limiting the Buyer’s Ability to Inspect the Home

There is no doubt that trying to hold down a full time job, take care of social and personal responsibilities while keeping a home sparkly clean can be nerve racking.  However, most real estate agents will agree that people who don’t make their home readily available to a potential buyer often lose a chance for a sale.  It is important that you are easy to reach during normal hours so that your agent can contact you and schedule a showing.

Mistake #3: Getting Too Attached to Memories

People that have lived in a home for 10+ years have built up some memories in that place.  A first marriage, a first child or a college graduation can all carry some cherished memories that we associate with a particular room or the whole house.  Some sellers will ask full price for their home simply because they are so connected to the property in an emotional way.  It is important for sellers to communicate with their agent and develop a reasonable price for the home and come to the realization that they will soon part with that special walkway or bedroom.

Mistake #4: Failing to Disclose any Problem

If a deal fails to close the blame can sometimes be laid on the seller.  Almost every home has some type of flaw that needs to be repaired or replaced.  Some of these flaws are minor and can be negotiated in a contract before purchase.  But certain items, like a roof that leaks or an electrical system that operates sporadically, can cause not only monetary damage but also physical harm.  It is vital that a seller walk through their home and inspect every room and every feature.  Being up front and honest about potential problems will make it easier on you and your agent to sell the home.

Take some time to go through the home and fix the things that are within your budget and ability.  When you are through, talk to your real estate agent and ask them to go through the house with you and come up with a firm asking price.  This will make the whole process much simpler for you.

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Home Values at or Near Pre-Recession Highs in 1000+ U.S. Cities…or Are They?

Ask any Realtor, name the single most important  economic impact to housing and they will tell you, its jobs. Yes, it really is that cut and dry, you must have a job to get and keep a home. So, a recent article by RISMedia really caught my attention as it announced “Home Values at or Near Pre-Recession Highs in 1000+ U.S. Cities”. You see, I don’t understand how this can be, especially when you look at our employment numbers.

Back…right before the recession, our lowest unemployment number was 4.4% in May of 2007 and for all of us, the talk of a bubble was rumored to be some crazy economic conspiracy theory. During this time, we had NINJA loans and taxi cab drivers flipping 300,000 homes on the side with their interest only loans. To the best of my knowledge, those times haven’t returned and in fact, our unemployment rate is 6.3% and that doesn’t include the “real” unemployment number which includes all of those that dropped out of the workforce.

First, I asked myself, when was the last time we had a 6.3% unemployment rate and what was housing doing then? Well, the last time we had anything close to a 6.3% unemployment rate was back in September / October 2008, when the recession was getting into full swing. Housing then was terrible, prices were falling, foreclosure were skyrocketing and the industry started talking more and more about short sales. So, why is this 6.3% unemployment rate any different?

Truth is, it’s not. Regardless of your political persuasion, a 6.3% unemployment rate is still a 6.3% unemployment rate and as such, we really should be seeing similar housing prices and trends to what we saw back in 2008. So, why aren’t we?

In my opinion, the biggest single reason why housing isn’t acting the same as it did in 2008 is because of the loss mitigation techniques employed in recent years by many of the “to big to fail” servicers who contributed to why we had a bubble in the first place. Let me be more specific

When a bank gives John Smith a loan for a home, the bank relies on the fact that John will be able to pay back that loan and, build equity. A lot of people don’t understand, the bank needs both things to happen otherwise they loose out big. You can build equity at least 2 ways. First, you build equity by forced savings when you make a mortgage payment each month. Secondly, you build equity if home prices rise, either way, you build equity. For many Servicers (Banks), who gave out risky loans, their clients like John Smith, bought a home he couldn’t afford and therefore, couldn’t build equity and before you know it, John was in a negative equity situation, that is, he owed more on the home than what it was worth. Now, sadly, these banks have lost money however, it’s not really the “banks” money so much as it’s the money of the banks depositors…you and me. Well, some banks, lent out so much money that they were actually concerned that if a run was to happen on their bank, they literally wouldn’t have the cash on hand to actually pay people back on their deposits. That’s right, you could have ended up going to the ATM to withdraw your money and the ATM has no money to give you. Granted, it’s a bit more complicated but, you get the idea.

In order to lessen the impact or mitigate the loss of these bad decisions, many banks moved these non-performing assets or clients like John Smith to shell companies called NBS’s or Non-Bank Servicers. This way it looks like they took the loss on their books and that they are “recovering” and doing much better. The reality is, they have these NBS’s hold these NPA (Non-Performing Assets) in this shell company by offering clients like John Smith some type of deal to “save their home from foreclosure”. These schemes will keep the homeowner in the home for years if necessary, just to prevent the foreclosure. Obviously the more foreclosure a bank has on it’s spreadsheets, the worse the finical condition it appears to be in and WallStreet isn’t having that.

So, here is where it gets very interesting. Let’s say, you have a neighborhood where 25% of the homeowners are upside down, granted….we all know that’s actually a very low number for most of us. The vast majority of the country is still in a Negative Equity situation and per the article I referenced above, it eludes that only about 30% or less of America is in positive equity so that means that 70% of us still haven’t recovered. None the less, let’s say that 25% of a neighborhood is upside down and of that 25%, let’s say 70% of them are owned by Great Bank. Well, Great Bank knows the law of supply and demand and then decides to do some “save my home” schemes and hold foreclosure at bay by offering to keep homeowners in their home at all cost. Sounds ok…right?

Well, it’s not ok because, what they are doing is artificially creating a bubble by using loss mitigation techniques through NBS’s. That’s right, you see an increase in prices, even thought unemployment hasn’t gotten good enough to warrant the price increase in a free market therefore, it’s a bubble. At the very least, you will see a turbulent few years of peaks and valleys in prices because the bank is slowly, trickling inventory on the market as prices rise to capitalize and lessen their loss. Keep in mind, because they own so much inventory in that particular neighborhood, they are literally able to control the price by simply controlling their own inventory and therefore, they can pick and choose which neighborhoods win and which suffer a foreclosure influx.

Now, take that and add the new QL (Qualified Loan) guidelines release this year, the pull back of QE (Quantitative Easing), the further tightening of credit markets with bank to bank lending and what do you end up with? You end up with a completely unjustified housing price bubble that you better be concerned with.

Sure, right now, it doesn’t seem that it’s too bad but, if this continues through the circular selling season and into the fall or even winter of 2014….I would be very cautious…very cautious.

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A home warranty is an affordable way to cover the costs of unexpected mechanical failure of a major system or appliance in your new home. A home warranty is specifically designed to cover the kinds of repairs that home insurance does not: appliances, plumbing and electrical, air conditioning and furnaces, and pool equipment.

The average annual cost of a home warranty policy is between $250 and $400. Most home warranty companies offer comparable coverage within the same price range. The premium is payable at close of escrow and customarily protects you for one full year. Repairs are typically handled through the home warranty company with a minimal deductible. Often times the cost of the first year premium is offered as an incentive by sellers to solicit the sale of the property.

The age and condition of the home should be a consideration when choosing to purchase a home warranty. A fifteen year-old home with original equipment, versus a two year old home will likely have different financial risks. Your Realtor can help you decide if a home warranty policy is right for you based on your individual circumstances.

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Why Should I Consider a Home Warranty?

Homeownership is expensive enough all on its own, without adding the cost of repairs and replacements. When moving into a home where appliances and systems have been previously used, there is always the chance that the general wear and tear, or the way in which they were previously used and maintained, could cause breakdown and/or complete failure. These repairs/replacements can be astronomically costly and often times occur unexpectedly. A home warranty will protect you financially from most of the frequently occurring breakdowns of home system components and appliances.

No matter what policy or Insurer you use be sure to read the details of coverage, ie: the fine print. Many of these companies require that you call them absolutely FIRST when a repair is needed. If you call your neighborhood plumber, hvac or electrician, then the insurance company may not cover the work. So be aware of this detail now, before any emergency repairs are needed.

Discuss your unique needs and concerns with your home warranty representative. If you do not have a trusted home warranty representative, your Realtor can refer you to one.

This information is meant as a guide. Although deemed reliable, information may not be accurate for your specific market or property type. Please consult a Realtor professional or home warranty representative for more information home warranty policies.

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Should You Compare Quotes from Various Agents for Home Insurance?

Don’t be fooled by funny commercials and catchy slogans; insurance is quite complicated.  Varying levels of coverage, locations and other factors make insurance policies very different from one provider to the next.  That is why it is so important to compare various quotes from different insurance agents.

Wild Changes for Multiple Locations

Check out these findings from Bankrate for multiple quotes for various locations

Comparing Insurance Policies

City, State

Number of Quotes

Variation in Highest and Lowest Quote (in %)

Chicago, IL

4

121

Indianapolis, IN

3

56

Grand Rapids, Mich.

3

55

Columbus, Ohio

4

37

Racine, Wis.

3

37

Minneapolis

3

18

Bankrate used the websites of popular insurance providers to get quotes for various cities.  The parameters for the quotes were as follows:

  • Single family home
  • Full replacement policy
  • Value of home $250,000
  • Liability policy of $300,000
  • A deductible of $500
  • Medical coverage of $1,000 for each person

As you can see from the chart in Racine, WI the 3 quotes for the same property varied by 37%.  For higher priced areas such as Chicago, IL the quotes differed by as much as 121%.

What Causes the Differences?

photo credit: StockMonkeys.com via photopin cc

Every year the insurance department from each state will approve a set of rates which is based upon the actual losses in the state from prior years as well as anticipated claims for the upcoming year.  Each insurance company uses a team of actuaries to look at historical data to come up with a reasonable expectation of insurance claims for the upcoming year and compares that with the company’s financial ability to pay the claims.

Each insurance company has their own standards and guidelines for assigning rates.  One company may place a higher weight on the costs to build in a particular neighborhood while a second insurance company would place more emphasis on the rate of crime and possibility for a natural disaster.  This is one reason why it is so important to thoroughly investigate a new neighborhood and understand the area’s history before buying a home.

Rash of Disasters Take Their Toll

The disasters from that past few years all over the country have resulted in higher insurance in multiple areas.  Tornadoes in Missouri, flooding in Tennessee and hurricanes along the northeast have left a wake of millions of dollars of damaged buildings, automobiles and personal belongings.

All of these events, and many similar disasters, have driven up the cost of homeowner’s insurance. Along with these natural problems there is also the issue of higher costs to build a home after it is totaled and the decreased investment returns that insurance companies have experienced with the sluggish economy.

Before getting a policy with an insurance agent make sure all of your bases are covered.  You will obviously need a policy that will take care of your home and your mortgage loan if the property is completely destroyed.  You also need to take an inventory of your belongings to make sure they are protected in the case of burglary, fire or other event.  Some people have collections of valuable items such as art, jewelry and firearms.  Losing these items can be disastrous, especially if the insurance policy is not adequate for the loss.

Verona, Wisconsin Homes for Sale

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Welcome-to-Wisconsin-300x225.jpg?width=300The Wisconsin housing statistics are in for March of 2014. Here is an excerpt from what the Wisconsin Realtors® Association (WRA) had to say:

Home sales dropped for the third straight month in Wisconsin as the frigid temperatures and hefty snowfall continued into March, according to the latest analysis of housing market activity released by the Wisconsin REALTORS® Association (WRA). Compared to March 2013, home sales declined 11.3 percent in March 2014, which contributed to a weak first quarter. First-quarter sales fell 8.5 percent compared to the first quarter of 2013. However, the median price of existing homes rose a modest 1.9 percent to $136,500 over the period between March 2013 and March 2014. Median prices were up 4.2 percent for the first quarter relative to the same quarter last year.

Even with spring officially arriving in the middle of March, the spring selling season has been slow to gather steam,” said Steve Lane, chairman of the WRA board of directors. “We are hopeful that the spring thaw will jump-start the selling season that traditionally gains momentum in the second quarter,” Lane said. Still, Lane noted that the first quarter sales remain above their levels of two years ago — a year that had a relatively mild winter by comparison.

Below are the number of Home Sales and Median House Prices for the state of Wisconsin, Rock County, and Dane County. These stats include Janesville and Madison. Feel free to contact me if you have any questions pertaining to these figures. As you probably have heard, home sales & prices have been increasing over the past few years. This month again showed a decrease of home sales statewide, but an increase in home prices. Dane County's prices increased around 4% in March, year over year, while Rock County's median home price stayed nearly the same. Rock County did show an increase in home sales though, in contrast with the rest of the state.

Thinking of purchasing a home before prices or rates rise any further?! I'd be happy to show you any homes currently listed for sale. Feel free to visit Home Listings in Rock County to search for current Rock County properties or visit Home Listings in Dane County for homes in Dane County Wisconsin.

Now might be the right time to sell your Wisconsin home. Feel free to take a look at our cutting edge Rock Realty Marketing Plan! If you would like some insight into how much your home is currently worth, I would be happy to provide you with a free comparative market analysis. This is a report that gives a close estimate to what your home might sell for in your current local Wisconsin real estate market. Click below:

What's My Wisconsin Home Worth?

Has your home value fallen below what you currently owe? Have you experienced a hardship like divorce or job loss? A short sale may be right for your situation. Visit our page on Wisconsin Short Sales for more information.

Housing Statistics for the State of Wisconsin:

March 2014
Home Sales: 4,588
Median Home Price: $136,700

March 2013
Home Sales: 5,160
Median Home Price: $134,000

Housing Statistics for Dane County, WI:

March 2014
Home Sales: 490
Median Home Price: $203,000

March 2013
Home Sales: 534
Median Home Price: $195,000

Housing Statistics for Rock County, WI:

March 2014
Home Sales: 149
Median Home Price: $102,900

March 2013
Home Sales: 133
Median Home Price: $103,000

View my report from last month. Wisconsin February 2014 Housing Statistics

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To replace a gas water heater in your home, you need to follow a five-step plan. It is very important, first of all, to consider hiring a licensed and experienced contract to do the job.
The first stage is to get the old gas water heater off the wall or remove it from its current position in the home. Before you even attempt to remove the old water heater, you must shut off the gas using an open end wrench that can be adjusted to fit the valve.
Make sure that no gas is leaking by looking closely at the pilot light. If you have successfully shut the gas off at the valve you will see the pilot light die out (this is a slow process and does not happen instantly). Then smell the area and satisfy yourself that there is no small of gas in the area.
Turn the pilot light switch off and take off the exhaust duct which you'll see at the top of the water heater unit. Next you will need to close off the water valve (often positioned beneath the kitchen sink) then release the water from the heater into a large bucket or bowl. While waiting for this to drain, use a wrench to disconnect the gas from the heater.
Then connect the new parts of the flex pipe for the hot "in" and cold "out" before connecting a new flexible gas line. You will need to secure the gas line connections with strong putty over the fitting. Make sure you get the old fitting removed on the incoming gas supply using a wrench.
The next stage is to connect the new gas water heater to the water supply. Use sand paper or an emery cloth to shear off the ends of the pipes. You have to solder the segments of pipes using a propane torch. Now your new valve unit is ready and you must apply strong tape over the new fitting to allow a clean connection to the cold water flex-pipe. Next, you will need to solder a new connection between the valve assembly and the supply pipe that allows incoming water.
Once you have established the cold water connection, you need to attend to the hot water system. Solder a fitting to the outgoing pipe and then fill the heater with water. Turn the mains water stop cock on and then connect the gas flex pipe. Once the water has filled, open up the gas valve and ignite the pilot light.
From here you can set your desired temperature and begin using your new gas water heater.
It is always recommended that you hire a licensed and experienced contractor to replace your water heater.
At PamsVas.com we are here to support Real Estate agents and their assistant needs
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Buying a new home is quite an undertaking. The stress of buying a mortgage and planning on how you will pay back your lender can be a daunting process. It seems that a mortgage term can take a lifetime. Some mortgage periods last 20 years, most will go on for 25 years but there are 30-year terms available if you want to stretch out your payments over a longer period.

 

Before you can even start to do any calculations – and we will at a later stage – you will need to get some figures written down first. The significant figure, of course, is the price of the home you are buying. Next, you will need to write down a figure representing any down payment (or deposit); this is assuming there is a deposit, in this example we will work without a deposit sum.

 

So, how exactly is a real estate mortgage payment amortized? We have the price of your home – let us say you are buying a small condo in South Carolina valued at $100,000. You will have made the offer to the seller (via the real estate agent of course) and then you will need to establish a lender that is prepared to loan you the sum of $100,000 (remember you are not putting down any deposit).

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 The lender will offer you an interest rate by which you must pay on top of your $100,000. If you decide to reduce the amount of monthly payments you would normally go for a 30-year term, rather than a shorter period. At 30 years with a fixed rate of 4.5% throughout the life of the mortgage you would have to pay $506.69 a month.

 

Now, there are 360 months covering the life of your mortgage, so that's 360 x $506.69, which means over the life of your mortgage loan you will pay a total of $182,408. The first thought you will have is that you are paying some $82,400 more than the actual selling price of your South Carolina condo.

 

Well, it's the way a mortgage payment is amortized, so if you want to drag out the loan over 30 years then any fixed rate is actually a good bargain, despite the US interest rates at an all-time low in the present climate. These low interest rate figures may well go up at some point in the future but it would be unlikely that we will see the historic highs before the housing market collapse pre-2007.

If you are a Real Estate Agent and need our Virtual Assistants, CONTACT US

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Welcome-to-Wisconsin-300x225.jpg?width=300The Wisconsin housing statistics are in for February of 2014. Here is an excerpt from what the Wisconsin Realtors® Association (WRA) had to say:

For the second straight month, home sales dropped as Wisconsin recorded its coldest winter in decades according to an analysis of February housing market activity released by the Wisconsin REALTORS® Association (WRA). Existing home sales dropped 10.1 percent relative to February 2013; however median prices actually increased substantially, rising 7.4 percent to $130,000 over the same 12 month period.

We live in Wisconsin. We expect slow sales in February,” said Steve Lane, chairman of the WRA board of directors. “But we broke many records for cold temperatures this winter, so it’s not surprising this year’s February sales were off the 2013 pace,” Lane said. “Weather extremes weren’t the only thing that conspired to dampen sales. Median prices have grown consistently since March of 2012 and mortgage interest rates have been climbing and are now almost a full percentage point higher than this time last year,” Lane said.

Below are the number of Home Sales and Median House Prices for the state of Wisconsin, Rock County, and Dane County. These stats include Janesville and Madison. Feel free to contact me if you have any questions pertaining to these figures. As you probably have heard, home sales & prices have been increasing over the past few years. This February showed a decrease of home sale statewide, but an increase in home prices. Dane County's prices stayed fairly stagnant year over year, while Rock County's median home price was up over 20%!

Thinking of purchasing a home before prices or rates rise any further?! I'd be happy to show you any homes currently listed for sale. Feel free to visit Rock County, WI Home Listings to search for current properties listed in Rock County or visit Dane County, WI Home Listings for homes in Dane County.

Now might be the right time to sell your Wisconsin home! If you would like some insight into how much your home is currently worth, I would be happy to provide you with a free comparative market analysis. This is a report that gives a close estimate to what your home might sell for in your current local Wisconsin real estate market. Click below:

What's My Wisconsin Home Worth?

Has your home value fallen below what you currently owe? Have you experienced a hardship like divorce or job loss? A short sale may be right for your situation. Visit our page on Wisconsin Short Sales for more information.

Housing Statistics for the State of Wisconsin:

February 2014
Home Sales: 3,338
Median Home Price: $130,000

February 2013
Home Sales: 3,688
Median Home Price: $121,000

Housing Statistics for Dane County, WI:

February 2014
Home Sales: 331
Median Home Price: $193,000

February 2013
Home Sales: 349
Median Home Price: $195,000

Housing Statistics for Rock County, WI:

February 2014
Home Sales: 109
Median Home Price: $97,500

February 2013
Home Sales: 108
Median Home Price: $78,700

View my report from last month. Wisconsin January 2014 Housing Statistics

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(NAPSI)—It may seem surprising to some, but real estate investors can not only do well for themselves, they can do good for the community too.
Here’s How
Back when the housing market went bad, investors got a lot of the blame. They were accused of taking on more properties than they could afford, which resulted in increased foreclosures. Now, however, investors are finding valuable opportunities and earning a more respectable reputation.In several areas that were hit hard by the housing and economic recessions, investors are playing a key role in the turnaround. Many of today’s investors are ordinary people, simply buying a second home in their own neighborhood and turning it into a rental property.
So why the surge in real estate investment? These investors see the “perfect storm” of opportunity: historically low interest rates, attractive home prices and a great selection. The new breed of investor also removes many damaged and vacant properties off the market and makes much-needed repairs to improve the value of their investment and the neighborhood.
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Simple Ways to Get Your Home Ready to Sell

photo credit: Neil Kremer via photopin cc
photo credit: Neil Kremer via photopin cc

For those homeowners that have waited to sell their home, heed the advice of Nike: “Just Do It.”  Interest rates are still really low and the upcoming changes in mortgage lending may disqualify some buyers.  Now is the time to sell your home.  In order to help your home sell quickly follow the timely advice offered below.

Spend a Little Now to Get More Later

With so many homes available many buyers are seeking out a property that is move-in ready.  This means that small repairs and maintenance items will possibly turn off some buyers.  Take a walk through the home and pick out the small things that need to be fixed.  Leaking faucets, a chipped tile, a flaky bit of paint and other similar items can negatively impact the appearance of your home.

You should also consider spending a little money to get the carpets thoroughly cleaned and ask a local heating/air conditioning company to service your unit.

Put Yourself in the Shoes of the Buyer

If you are looking for a new home, what items are important to you?  The majority of people want to live in a clean home that smells nice with lots of room in the closets, cabinets and other storage areas.  Therefore, you should put a lot of time in to making your home look clean, neat and organized. Start with the cabinets and closets.  Remove as much clutter as possible and even add some shelves if it helps improve the look.  Go through all the rooms and put everything away in a nice, orderly fashion.  Finally, get a few aroma dispensers and put them throughout the house.

Make People Interested in Coming Inside

So many homeowners spend time, money and a lot of effort improving the inside of the home that they ignore the outside appearance.  It is important to have an inviting appearance.  Homeowners should trim all the bushes, clean out the gutters, make sure the driveway and walkway are clear and clean the windows.  For people that have siding, consider power washing the siding as well.  It is really important that the front door and the surrounding entrance area look clean and homey.

Two Important Rooms: Bathrooms and Kitchens

The bathroom and kitchen will usually have more influence over selling a home than any other part of the house.  It is a good idea to go through these rooms and spend extra time, and even money, to make sure they look attractive and modern.

Many types of cabinets can be painted with a little bit of planning and work.  All bathroom plumbing should be in good working order.  Make sure there is plenty of light with good looking fixtures and that the ventilation to both the kitchen and bathroom is more than adequate.  Also, make sure the counters are clean and devoid of clutter.

It may seem like a crazy idea to spend money on a home that you are planning to sell.  However, spending money in the right areas can greatly improve your chances of selling the home faster and may yield a good return on the investment.

Why list your home with Rock Realty?? Rock Realty Marketing Outline

Recent Testimonials: Rock Realty Client Testimonials

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Low home loan rates

What Kind of Mortgage Fits Your Needs?

No matter the state of the economy, each year the number of new mortgages underwritten reaches millions of homeowners.  Some are buying for the first time while others are downsizing or upsizing.  When rates drop, like they did over the past 2 years, many people seize the opportunity to refinance their home loan.  However, how do people decide on which mortgage to use for their specific need?  An online survey conducted by HSH.com points to some of the factors that influence consumer decisions.

Most Important Factor

It should come as no shock that the most important factor is the interest rate.  Regardless of the type of loan, the size of the loan or the customers home state, everybody is trying to get the best rate for their home loan.  In the survey mentioned above over 45% stated that the rate was the top factor for choosing a loan.

Other items, such as the length of the term and the fees also ranked high in the survey, but none was as vital as the rate.

Deciding How Much to Use for Down Payment

The ability to make a down payment equal to 10%-20% of the home’s price will give the borrower a range of products to choose from.  A large down payment and a solid credit score will usually allow a borrower to qualify for a conventional loan which has the best interest rates.

For borrowers that have a smaller down payment, their options will be limited to FHA, USDA or VA for qualifying veterans.

Choosing the Right Term

With rates at an all-time low many borrowers are actually paying more attention to the term of the mortgage loan as part of the decision process.  While the traditional fixed rate of a 30 year loan remains quite dominant more and more people are looking at different adjustable rate products.  Those borrowers that have refinanced in the past 2 years have often chosen to go down to a 15 or 10 year term in order to drastically cut down on their total interest pay back while also paying off the home sooner.

Brokers Still the Top Choice

When looking for the right mortgage loan a number of people still prefer to use the services of a mortgage broker over a local bank or credit union.  In the survey mentioned earlier over 30% of respondents claimed that they sought the services of a broker rather than another type of lender.  Since brokers typically have access to multiple lenders they can offer any type of mortgage loan and get the best rate too.

Obviously, none of these factors discussed the two biggest items facing a borrower; are they happy with the home and can they afford the mortgage payment?  Beyond those two items, the guidelines mentioned above should help any new borrower pick a loan that is right for their situation.

Additional Mortgage Info:
Home Mortgage Loans

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The Pitfalls of Buying Real Estate On Your Own

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You can buy real estate on Craigslist, or straight from a Facebook page. You may even buy one from someone you know or from a friend of a friend of a friend. There are, indeed, a lot of ways to buy a new property directly that the thought of not tapping a friendly real estate agent can be taken out of the picture. But is it wise?
Not As Simple As You Think
In this day and age, buying a property without the help of a real estate agent may sound appealing. You can strike a deal on your own and simply be done with it. But buying real estate is not as simple as going to Target and picking out the latest HDTV or a pair of laced-up boots. It requires due diligence and tons of paperwork. With the staggering amount of money involved, it is only imperative that you understand the common pitfalls people encounter when buying a real estate property without the aid of a realtor.
 Not Reading or Understanding the Fine Print
One of the most prevalent mistakes in buying a property on their own is not thoroughly reading and digesting the fine print of the purchase contract.  As a rule, purchase contract is essential on real estate transaction to warrant its veracity and legality. There is no room for verbal agreements in a real estate buy-out, even when dealing with a family member or a next-door neighbor-friend. A purchase contract is usually prepared by the seller with the aid of a lawyer. If you have no idea about legal jargons, consider hiring a lawyer or have a real estate agent do the dealings for you.
 Not Safe for Your Earnest Money
In most real estate transactions in the US and the UK, earnest money deposit is usually given to secure or put the property on reserve for you. Some people call this reservation fee while others call this initial down payment. This can be very misleading and can put a huge dent on your financial coffers should the deal turn out to be a dud. To guarantee that you put your money right where it’s due, an escrow company is a wise option but having a real estate agent to handle it for you would be so much better as they can easily connect with a title company to keep it safe.
 Big Room for Complacency
Unless you have complete firsthand information about a real estate property, it is imperative that you do earnest ocular inspection. Some buyers, however, in their eagerness to buy from someone they are “familiar” with tend to be complacent. A real estate agent usually gives full disclosure on a property to protect their reputation in the market. Through them, you can gather “black-and-white” information about the property and assess it from there.

The risks can be quite high when buying real estate on your own. This is even more so when you rely so much on buyer-seller trust and relationship factor. When it comes to money, remember these words: it is a jungle out there and you, the buyer, are always the unsuspecting prey. If it is a real-deal hassle-free investment you want, have a professional and trustworthy real estate agent to seal the deal for you.
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5 Factors Affecting Sales Demand For Real Estate

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Wherever you go, real estate holds a distinctive role in shaping up a country’s economy directly affecting the buyers and sellers in the market. Highly responsive to the law of demand and supply, realtors and independent sellers alike have to keep watch on various factors critical to their income-generating means. With hundreds of thousands, if not millions, of money on the loop, finding time to scrutinize the following critical factors affecting real estate demand will help generate positive results to your planned resale.
1. Current Demographics
The composition of the overall population concerning age, income, migration and population growth is critical. Most home buyers usually consider location as a top priority when researching for home investments making demographics highly critical when it comes to demand and, subsequently, pricing. Florida’s real estate market, for instance, has continually been tagged as a perfect haven for retirement due to the consistent number of baby boomers migrating to the area.
2. Demand Vis-à-Vis Supply of Real Estate Properties
There is no doubt that real estate properties’ supply largely affects demand in the market. As real estate can go through various cycles, so does its demand and supply. When supply surpasses demand in the market, prices can easily plummet. This is what took place in the US real estate market in the last three years or so. As the number of foreclosure rises, price of real estate took a nosedive. If you are in a realty buy-and-sell business, buying low and selling high later on will give bang to your buck. For someone selling a home, this can mean disaster as you will be competing with low-priced foreclosures.
3. Employment Condition
Areas with high employment availabilities are sure-ball real estate buying magnets. Cities usually equated with well-paying jobs can easily shift migration patterns leading to an increase in demand for more developments. Most cities with more employment requirements most often enjoy an upswing trajectory in real estate demand. As a result of this high demand, prices have the tendency to rise, too.
4. Correlating Credit Markets and Interest Rates
Not everyone can buy homes in cash. Most rely on mortgage or real estate loans to buy a property. If interest rate is low, loans can be had at a much lower cost making it highly beneficial for buyers. Low interest rates means easier to acquire loans or credit from financial markets and, subsequently, lower monthly amortization. With this, more demands for real estate will be imminent.
5. The Overall Economy
The health of the overall economy, of course, largely influence sales demand for real estate. A strong economy attracts more jobs and population growth increasing the demand for housing and development. A sluggish one does the opposite as consumer confidence is usually stunted. 

When you have a home or a piece of realty and you have plans for resale, it is important to take these critical factors into consideration. Do remember that in real estate, selling a property requires not just efforts but, most importantly, the right knowledge and timing. The perfect convergence of these factors will largely contribute to lucrative sale deals in the market.

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Quick Selling Tips When Staging Homes

Selling a home is not for the faint of heart, whether done privately or via the services of a real estate company. It takes time, effort, and deeply thought-of strategies to enhance your chances of snagging the right deal in the market. A quick sale is good, but one that comes with sure profits would be much better. One way to ensure a quick profit-making sale is by organizing a home staging initiative accordingly.
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Significance of Home Staging
Staging a home is one lofty preparation of your abode prior to its presentation to the market. Its main objective is to make a home more appealing to more prospective buyers in the shortest time possible. Here, a homeowner or a realtor will get rid of the obvious flaws of a home such as clutter, defects and any sign of dilapidation. It systematizes clean-up, repairs, or home improvements to further enhance the overall aesthetic appeal of a property. From interior to exterior, home staging will make a potential buyer envision the property as her own.
Important Areas to Consider
Staging your home largely depends on your budget. If you can afford major improvements, then, the better leverage you have over its selling price. However, a limited budget is quite common among homeowners selling their homes. With this, it is wise to focus on areas that directly influence first impression of a buyer such as the landscape or exterior aesthetics, front entrance, kitchen, bathroom, masters’ bedroom, and living area.
Don’t Just Clean, Manage Your Clutter
Cleanliness is a must when it comes to home selling. A buyer love spotless properties. From bathroom tiles to kitchen countertops, ceiling, and toilet bowls, it is your goal to make every nook and cranny immaculate. Of course, make sure to remove unnecessary odors, too. Your favorite garlicky smell might not work with everyone. This is even more so for homeowners who love smoking indoors. Scented candles might do the trick in eliminating unpleasant odors.
When cleaning, consider organizing things like furniture, appliances, and decorative elements to generate ample legroom. No matter how pristine the floors and ceilings, if you have knick-knacks lying everywhere, your efforts are for naught. Sell, store or donate unnecessary stuff. Do not hide these in your closet or garage. Buyers check those, too.
Make An Exterior Space Standout
Does your home have a patio or garden? How about a lawn or a backyard? Let any of this space standout. Repaint your patio furniture or change its flooring. Mow grass on your front- or backyard. Try adding vibrant and fragrant blooms. An excellently defined exterior attracts buyers instantaneously.
Exert Efforts on Defining Interior Spaces
Buyers have the tendency to maximize square footage when looking for the best deal. Increase your leverage by creating fluidity in design and richly designed purpose for its space. Transform an attic into a mini-office or a guest room. Make your garage double as a storage room. Your basement can be an entertainment room or an office. A buyer may not use it with the purpose you have in mind, but this will give him a perspective that every inch of your home is functional.  
Play With Paint and Lighting
When thinking of a paint job, keep in mind that colors are highly personal in nature. What could be ideal for you may not apply to everyone. For a limited budget, a repaint using neutral colors will help “de-personalize” a home. To add more life to your new paint, updating interior lighting and fixtures will help enhance its appeal.

Indeed, home staging is of great help in increasing a home’s face value and in quickening its resale. Though preparations are essential, it is important not to invest a lot in the processes involved. By planning carefully the home staging processes, you are guaranteed to get the most bang for your buck.

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If you think buying a home is tough, try selling your own. Buying usually gives you due advantage during negotiations, but selling can be more challenging. In real estate, the seller usually takes the brunt of finding the right buyer and facilitating transfer of documents while obtaining a lucrative deal as planned. With much of your time spent on your business or work or an impending transfer, finding time to sell your property in a fast yet productive manner can be best done with a real estate agent in tow. With hundreds of “expert” real estate agents out there, finding one that can deliver what you need can be daunting. But this dilemma can be used to your advantage by simply asking the right questions.
1. Are you an accredited real estate agent in the state where the sale should be done, for how long and how many successful sales have you done in the past 2 years?
It is important to check on a realtor’s credentials vis-à-vis state accreditation, references and reliable sources. Accreditation by the National Association of Realtors would be a plus. Like everything else, experience does matter when it comes to facilitating real estate sales. Though it does not necessarily follow that more established realtors are better than new ones, a realtor’s experience will help you gauge efficiency and turnaround time for property sales. Of course, the number of successful deals complete with references will help you verify if the realtor can live up to the demands of the current real estate market and your expectations.
2. Do you operate locally? If so, how do you plan your sales strategies?
If you are selling a property in Pennsylvania, it would be a total waste of money to spend time and effort with a New York realtor. A real estate agent operating locally usually has enough information on the current real estate demographics, demands, and local marketing solutions to amplify the sale. Make sure to ask how he plans to sell. Dig deep into his marketing tactics, home staging, and other initiatives that quickens the pace of the sale process.
3. What is your selling method?
There are many ways to sell your property using a realtor – auctions, EOI, POA, tender agreement, or direct selling ( i.e, from realtor to buyer). Unless you will be selling your property “as in”, ask carefully if renovations, upgrades o r repairs are necessary.
4. Do you work alone or with a team? Communication method?
A real estate agent no matter how adept in dealing a real estate market should never work alone. Tons of workload awaits them. Whether working with actual or virtual assistants, a realtor must always have a team that does paper transactions, online marketing, and various data management solutions. This gives realtors more focus on his or her core competencies like negotiations, renovations, and arranging an open house. Keep in mind also the communication method and by how frequent. Look for a realtor that provides an open communication line with constant update to his client.
5. How do you charge your commission and by how much?
Normally 3%-5% commission is rewarded to real estate agents but this can be negotiable and can highly vary from state to state. It can also be fixed or according to tiered percentages. Always analyze its impact before signing a deal. Choose one that can deliver great value to your property.
Indeed, selling your home or any real estate property can be an overwhelming experience. Having a capable real estate agent as an ally in this quest is a wise move. By asking these questions, you can ensure finding the right person to entrust your property, way for a quick sale, and more value on your property.
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The Art of Negotiations When Buying A Home

There is no doubt that you want the best deal possible when buying a real estate property. Negotiations are commonplace in the real estate market. But, often, one only thinks about offer-to-buy and counter-offer as their main source of negotiation. You need to keep in mind though that the real estate agent that represents you can only do so much when it comes to negotiations. The best ones provide you with important data on legalities, market trends, and other aspects relevant to the deal but most of the time, your decision is what matters. Your behavior and efforts from the first offer up until closing on escrow hugely matter when buying a property.
Proper Timing
Buying a new home is not a competition. If you try observing real estate agents, they often keep a “likeable” and approachable behavior. The good and experienced ones are often easy to get along with, adept in providing you the right information at the right time, and are easy to talk to. When negotiating to buy a house, mimic how realtors behave. Be nice and careful without being too finicky. Taking an aggressive posture when negotiating will lead you to nowhere. Rather maintain your composure and likeability when releasing every piece of information just at the right time. This will not only earn the respect and trust of the seller or realtor you will be talking to but also gives more competitive advantage on your position in the midst of the transaction.
Appropriate Valuation
Buyers are always aiming to acquire a house or property at the least price possible. However, when you go on a preliminary offer, it is imperative that you are aware of the current housing market in the particular locality where you plan to buy a home. Here, the knowledge and expertise of your real estate agent can be of great help. Keep in mind that you would not want to risk insulting a seller’s asking price by offering too low. This will only make the seller evade further negotiations. A real estate agent’s advice on proper valuation of property would come handy. Negotiation built upon verifiable data usually works big time.
Home Inspection
To give you leverage, a certified home inspection must be done even if preliminary offer has already been set with the seller. Unless it’s brand new, there will always be some repairs needed to be done. These repairs or renovations usually mean price reduction.
Continuing Effort
Negotiations when buying a home is not the usual touch-and-go process. An artful way of handling negotiation is by being consistent in your efforts all throughout the deal. A buyer’s continuing effort from offer submission to counteroffer and then to closing of escrow can spell S-U-C-C-E-S-S to your initiative. It is important to always be consistent and focused, never forgetting every action or decision done during the whole process. Be reminded of proper timing during positioning offers and counteroffers while remembering to never get into uncompromising situation or concession without gain.

Negotiating is as common as breathing in real estate. From the start of the transaction to closing, negotiations come in handy on both buyers and sellers. To sellers, the aim is to obtain the most money for their property. To buyers, it is to snag the best property by obtaining the best value out of their hard-earned money. Indeed, negotiations when buying real estate take time, efforts, patience, perseverance, the right timing, and the right attitude—and a reliable real estate agent whose advice is worth in gold.

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